What’s in a name: How a summer cafe scribble inspired the identity behind supply chain startup OAASIS

In this edition of “What’s in a name”, let’s explore how the founders of OAASIS transformed a simple idea into a brand identity that reflects relief, clarity, and a fresh approach to supply chain management for SMEs.

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In today’s world, small and mid-sized companies (SMEs) struggle to manage their supply chains efficiently.

The tools and systems used by large corporations are often too expensive or complex for them.

Here’s where Amstelveen-based OAASIS aims to change that.

Founded by Wouter Samama and Lucas Koster, OAASIS offers an all-in-one solution to optimise supply chains, designed specifically for small and mid-market companies in the consumer goods sector.

In this edition of “What’s in a name,” we spoke to Wouter Samama, CEO and co-founder, to learn how the company found its name.

From idea to identity

The name OAASIS began with a simple thought — Operate-As-A-Service.

According to Wouter Samama, the team wanted to create something much broader than a typical SaaS offering.

“The link to an oasis, a calm, refreshing place exactly where it’s needed, perfectly reflected what we wanted our clients to feel when working with us,” says Samama.

Additionally, both Wouter and Lucas Koster shared a deep love for water sports, beaches, and surf culture, which adds a personal touch to the name.

“It had the right mix of clarity, calm, and energy,” says Samama. “Just like the kind of impact we want OAASIS to have.”

Bringing relief and clarity

At present, supply chains often feel like deserts: dry, chaotic, unpredictable, and draining for the people working behind the scenes.

However, OAASIS aims to bring relief and clarity to businesses when they need it most.

“OAASIS is that place of structure and calm, where data turns into insight and insight turns into action,” adds Samama.

A name born on a summer evening

For some startups, finalising a name can take months of debate and experimentation. However, for the founding duo, it unfolded quite naturally.

“One summer evening, we were sitting in a café with a few sheets of paper, sketching ideas. Lucas came up with OAASIS, and it immediately resonated,” reveals Samama.

In the weeks that followed, they tested it with a few people and received positive feedback.

“We spent the following weeks testing it with a few people, and by the end, we were convinced it was the one,” adds Samama.

Securing the domain and trademark

In today’s world, your online identity is often someone’s first impression of your brand. For OAASIS, domain availability mattered.

“We were happy that oaasis.ai was available,” Samama says. “The .ai domain perfectly captures our technology and AI-driven focus.”

Fortunately, the process of securing the trademark went smoothly.

“We started the process early, which helped us secure the name

without complications and gave us peace of mind for future expansion,” says Samama.

OAASIS: Name that’s built to grow

In general, startup names work only for a specific product or market. However, it is not the case with OAASIS.

“Not at all,” Samama say when asked whether they expect the name to change over time. “We believe OAASIS will grow with us. It’s flexible, distinctive, and strong enough to stand the test of time.”

Does a name matter?

While a startup’s success depends on team, product, and its execution, the name plays a quiet but meaningful role.

“Absolutely. A great name should stick in people’s minds, but it truly comes alive when every detail from product experience to design and tone of voice supports it,” explains Samama.

“We care deeply about those details. The brand isn’t just a name; it’s the feeling you get when everything fits together perfectly,” he concludes.