London-based HIVED, an AI-powered parcel delivery startup, has secured $42M (approximately €35.5M) in a Series B round led by NordicNinja.
NordicNinja is a founder-led venture capital firm with strong engineering skills. Established in 2019, it is the largest Japan-backed VC fund in Europe. The firm invests in growing companies that have outstanding teams and aim to create a more sustainable and digital society.
Tomosaku Sohara, Managing Partner at NordicNinja says, “HIVED is doing what no one else in logistics has managed to do – pair a truly outstanding consumer experience with deep operational control. They haven’t just improved delivery, they’ve reimagined it from the ground up, with technology as the foundation, not an afterthought. This means their technology isn’t just modern, it’s built to scale. We believe HIVED has the platform, the team, the operational excellence and the momentum to reshape the future of parcel delivery, and we’re proud to back them as they expand across the UK.”
Others, including Wex Venture Capital, Marunouchi Innovation Partners, Elemental Impact, Yamato Holdings, Future Back Ventures by Bain and Co, Rocketship VC, and existing investors, including Planet A, also participated.
The funding will accelerate HIVED’s UK rollout, grow its engineering and data team, and scale development of its proprietary logistics intelligence platform — HIVEDmind.
Murvah Iqbal, Co-founder and CEO of HIVED, says, “Parcel delivery should feel seamless, not stressful, but most of the industry is still running on systems that were never designed for ecommerce. At HIVED, we’ve taken a fresh approach – rethinking everything from first principles, putting technology and experience at the centre, and proving there’s a better way to do this at scale. This raise is a huge step forward in making great delivery the norm, not the exception.”
HIVED: Reinventing modern parcel delivery
Founded in 2021 by Murvah Iqbal (CEO) and Mathias Krieger (CTO), HIVED is the UK’s first customer-centric, tech-enabled, and all-electric parcel delivery company designed for ecommerce.
The company’s proprietary HIVEDmind platform uses AI, real-time data, and modern architecture to connect retailers, warehouses, drivers, and end customers like never before, through a single, integrated, fully synchronised end-to-end system.
Retailers integrate directly with real-time warehouse sorting, while routing algorithms adapt to driver behaviour and real-world situations.
The entire system runs on a 100% electric fleet, making it the world’s only end-to-end electric logistics network, and uses dynamic delivery clusters that are continuously redrawn based on live parcel volumes.
All parcels are tracked live from depot to doorstep, and retailers get a holistic view of the entire journey via dashboards with geo-coded delivery photos, behavioural alerts, and fraud pattern detection, such as suspicious repeat orders to drive value and protect reputations.
HIVED uses accurate and dynamic models to predict delivery volumes for its customers.
The platform knows how long deliveries take in different neighborhoods, where delays might happen due to obstacles like courtyards or gated buildings, and the best places to park. It relies on real-world behavior instead of just theory.
Since 2021, HIVED has delivered over 6.5 million parcels in Greater London for companies like John Lewis, Nespresso, Uniqlo, and Zara, with a 99% on-time delivery rate.
Their real-time tracking has reduced customer inquiries about order status by over 90% compared to other carriers. They also have a claim rate for lost or damaged items that is more than ten times better than the industry average.
This has led to a customer satisfaction rating of over 90%, much higher than the 32% seen in the industry.
The HIVED team has grown to over 120 employees, with 20% starting as drivers.
