Tallinn-based Flowstep, a design-tech startup developing an AI-native canvas for product design teams, has raised $2.6M (nearly €2.21M) in a seed funding round. This brings the company’s total funding to $4.5M (nearly €3.84M).
The current investment round was led by London-based Supernode Global, with participation from Adesso Ventures, Angel Invest, Dnipro VC, Iron Wolf Capital, and angel investor Anton Borzov (WhatsApp).
Pre-seed investors Tera Ventures and Specialist VC also joined the round, along with angel investors Thomas Wolf (Hugging Face) and Elias Aalto (Wolt).
Mike Sackler, Founder & Managing Partner at Supernode Global, says, “Flowstep fits our thesis around the future of creative and technical tools. They have built a platform that truly enhances how product design is done today, and their vision aligns with the growing demand for tools that embed intelligence into the creative process. We believe this team will play a critical role in shaping how digital products are built in the next decade.”
Viktoras Jucikas, Partner at Iron Wolf Capital, adds, “We’re excited to back Flowstep as the first investment from our second fund. The team brings rare clarity and focus – they’re fast, product-obsessed, and deeply understand the needs of designers. The UI design space is being reshaped by AI, and Flowstep is at the forefront of that transformation. We’re proud to support them early.”
Capital utilisation
The funding will help Flowstep in expanding its team with key engineering hires and further product development.
As the company scales its customer base across product teams, design studios, and tech startups in the US and internationally, it will introduce enterprise features focused on governance, security, and compliance.
Flowstep is also exiting its beta phase, making its AI-native design platform available to users worldwide.
Matt Clannachan, co-founder & CEO of Flowstep, says, “Flowstep empowers teams to design at the speed of thought. Instead of designers adjusting their creativity to fit rigid tools, our platform adapts to the natural way teams think, accelerating ideation and iteration.”
“With this funding, we’re closer to redefining how exceptional digital experiences are crafted.”
Idea to design in seconds
Founded in 2023 by Matt Clannachan, Svyat Polishchuk, Sami Nieminen, and Kaarel Roben, Flowstep is a design-tech company. It has created an AI-native platform that helps product teams move from idea to design in seconds.
The platform introduces “vibe design”, a process that puts design at the centre of product development. This approach aims to reduce delays in early-stage design while supporting teams in building functional and user-focused products.
In contrast to AI tools that prioritise automation and code generation from limited prompts, Flowstep focuses on augmentation. It reflects how product teams already plan, collaborate, and build. This enables creators to work with AI without losing direction or control, especially during early design phases.
The platform combines large language models (LLMs), reinforcement learning, canvas-based technology, and computer vision to generate design assets. From a single prompt, Flowstep creates user flows, wireframes, and high-fidelity designs. Teams retain full control on an infinite canvas, with the option to use AI suggestions or adjust elements manually without restarting the process.
Currently, Flowstep employs a team of eight, including people with experience at Bolt, Revolut, and previous startups. The company is currently expanding its market presence and increasing its investment in AI research and development.
