The White Lotus, HBO’s Emmy-winning series that launched to rave reviews in July 2021, has become a bona fide cultural phenomenon over its three-season (and counting) run, generating feverish headlines and intense social media chatter with each new episode. For Four Seasons, the show has proven to be a blockbuster marketing boon that brands’ wildest dreams are made of: The storied hotelier’s showstopping properties in Maui; Taormina, Italy; and Koh Samui, Thailand, served as settings for the fictitious chain’s opulent getaways, spurring worldwide interest and driving bookings galore for the idyllic resorts.
Now, inspired by The White Lotus and the ever-burgeoning importance of well-being in society’s collective consciousness, Four Seasons has launched a new itinerary for its loftiest, most exclusive offering: the Four Seasons Private Jet Experience.
The World of Wellness Private Jet Journey, which takes to the skies May 7–May 26, 2026, will whisk 48 guests to eight iconic destinations on an epic one-time 20-day odyssey that promises to let guests experience well-being—the pursuit of which was the defining theme of the show’s recent third season—their way.
“Wellness is an increasingly key driver of travel decisions, as more and more luxury travelers seek transformative experiences that refresh and inspire. The World of Wellness journey taps into that,” says Marc Speichert, executive vice president and chief commercial officer at Four Seasons.
Guests will depart from Singapore aboard the custom-designed jet—an Airbus A321neo-LR, operated by TCS World Travel, and reimagined by the team behind Four Seasons’ overarching design ethos—before heading to Koh Samui, the Maldives, Taormina, Marrakech, Nevis, Mexico City, and Maui, with stays at Four Seasons hotels and resorts along the way.
The journey offers wellness-themed programming at each stop, along with personalized itineraries designed to enrich mind, body, and soul. During three nights in Koh Samui, guests can opt for a private session with a Buddhist monk and discuss local coral ecosystems with a marine biologist before embarking on a guided snorkeling adventure. At the San Domenico Palace, Taormina, they can greet the dawn with a yoga session amid jasmine and hibiscus trees in the Belvedere Gardens, then vineyard-hop by bike through Mount Etna’s top wineries to sample their finest vintages.
In Mexico City, the penultimate stop, can’t-miss experiences include a sunrise hot-air balloon ride over the Teotihuacan Pyramids, and a temazcal (“house of heat”) purifying sweat-lodge ritual. For the grand finale in Maui, guests can hop aboard the resort’s luxury catamaran and cruise to the Molokini Crater for more world-class snorkeling, then hula the last enchanting evening away at a private farewell luau.
The price for this once-in-a-lifetime adventure? An eye-watering $188,000 per person (double occupancy), which includes virtually all aspects of the trip. Far from a bargain, but squarely in line with other private-jet journeys: Abercrombie & Kent currently offers four itineraries aboard its Boeing 757-200ER averaging 25 days each, with starting rates ranging from $147,950 to $198,500.
In an economic climate that has prompted many consumers to tighten their purse strings, Speichert is cautiously optimistic about future jet bookings.
“We’re mindful of the broader economic environment and the uncertainties it can bring, monitoring the potential impact on our business to ensure we adapt as needed,” he says. “At the same time, the luxury consumer is resilient, and we continue to see strong interest.”
What sets Four Seasons apart above the clouds? According to Speichert, it’s about consistently exceeding even the most exalted expectations.
“We are constantly evolving and innovating to meet guests’ wishes,” he says, “whether we’re introducing new itineraries that address growing travel trends, adapting destination experiences to offer guests exclusive moments on the ground, or finding unbelievable ‘surprises and delights’ to offer in the sky.”
On eight adventures per year that span 14 to 24 days, the jet’s high-touch team–which includes a dedicated guest experience manager and an onboard journey concierge–can make virtually anything happen, from an after-hours tour of Florence’s Uffizi Galleries to a Super Bowl viewing party in Bali at 4 a.m. local time. When a guest wanted to get a half-sleeve tribal tattoo on a quick visit to Easter Island, the team set it up with 24 hours’ notice. Another was thrilled to discover a bottle of his favorite rare whiskey in his room at Four Seasons Tented Camp Golden Triangle in Thailand. The team also facilitated a guest’s purchase of nearly 4,500 pounds of rice to donate to a monastery in Bhutan, as well as a celebration-of-life remembrance ceremony in the Serengeti for another’s deceased loved one, led by Masai elders.
Such Herculean efforts and logistical wizardry don’t go unnoticed. The private-jet experience, which celebrates its 10th anniversary this year, boasts a repeat guest rate of 30%, with some clients having taken eight journeys so far. Many become friends and travel together on future jet journeys.
This notable retention rate undoubtedly owes in part to Four Seasons’ rarefied in-flight experience, which Fortune got a glimpse of during a whirlwind media journey last March. Between seemingly endless pours of Dom Perignon—the jet goes through an average of 100 bottles on a 20-day itinerary—the staff served multi-course meals whipped up by the onboard executive chef, including dishes like bluefin tuna tartare with Osetra caviar, followed by Wagyu beef short rib with parmesan and Périgord truffle gratin. The “lounge in the sky” at the rear of the cabin offers an array of charcuterie, cheese, petits fours, and other gourmet goodies, as well as a bar stocked with top-shelf wines and spirits. On the approach to Manzanillo, Mexico, en route to a festive stop at the stunning Four Seasons Resort Tamarindo, one guest offhandedly mentioned that perhaps margaritas were in order; within 10 minutes, a round of perfectly zingy ones appeared, rimmed with Tajín and served on the rocks.
Beyond the full-time crew, Four Seasons craftspeople often make surprise appearances at 35,000 feet—like a mixologist from a stop along the way, or a performance from musically talented members of staff. The upcoming World of Wellness journey will feature onboard wellness experiences including massages and guided meditation sessions, as well as nutritionist-curated menus for guests who prefer lighter fare.
“We saw an opportunity to elevate the aviation experience by addressing one of its inherent challenges,” Speichert says. “Air travel can be taxing on the body—even in luxury—making in-flight wellness amenities that promote relaxation, hydration, and gentle movement essential to the future of truly restorative and mindful travel.”
Wellness takes priority on every Four Seasons jet trip: All itineraries fly west to minimize jet lag (westward travel aligns better with the body’s circadian rhythm), and there are no overnight flights, to ensure guests enjoy a dreamy night’s sleep in their Four Seasons beds. There’s also a physician on each journey.
Other upcoming itineraries include Ancient Explorer (March 6–26, 2026)—an around-the-world sojourn across far-flung, legendary wonders, with stops including Bora Bora, Bangkok, and Amman—and the region-specific Asia Unveiled (January 14–29, 2026), featuring visits to Tokyo, Hoi An, and Angkor Wat. Guests can also charter the jet on specific dates throughout the year, and work with Four Seasons on-the-ground experts to create a completely bespoke itinerary, where the sky is literally the limit.
