As the world’s largest B2B recommerce platform, B-Stock empowers retailers, brands, and OEMs to redefine sustainability by transforming returned, excess, and pre-owned inventory into opportunities for environmental and economic impact. This Earth Day, we explore how recommerce serves as a cornerstone of the circular economy, reducing waste, conserving resources, and enabling sustainable consumption.
What Is Recommerce?
Recommerce (or reverse commerce) refers to the resale of pre-owned, refurbished, or secondary-market goods through dedicated platforms. From electronics and apparel to furniture and appliances, recommerce prioritizes extending product lifecycles over disposal. By keeping items out of landfills and reintroducing them into the supply chain, recommerce fuels the circular economy—shifting away from the linear “take-make-dispose” model toward a system centered on reuse, repair, and recycling.
The environmental and economic impacts are significant:
Resource Conservation: Reduces demand for virgin materials and lowers energy consumption, water usage, and raw resource extraction.
Emission Reduction: Lengthens product lifespans and reduces the carbon footprint tied to manufacturing new goods.
Economic Opportunity: Fuels job creation in logistics, refurbishment, and resale while supporting local economies through independent businesses.
Recommerce: A Practical Path to Sustainability
The recommerce sector is experiencing significant growth, driven primarily by consumer demand and corporate sustainability commitments. By 2029, the global recommerce market is projected to reach $291.6 billion, growing 55% as it outpaces traditional retail sectors.
As of 2025, over 150 brands have implemented resale or buyback programs, according to industry reports. For example:Lululemon and Levi’s host branded resale platforms for pre-owned apparel.Patagonia champions refurbished gear through its Worn Wear initiative.IKEA promotes furniture circularity via buyback programs.
Resale In-Demand
Surveys show that many retailers are already aware that their consumers are participating in recommerce. One such survey revealed that 86 % of retail executives believe that their consumers are turning to recommerce. And the numbers don’t lie: A recent report shows over 70% of global consumers plan to spend on resale this year. Shoppers cite the increased cost of living, the availability of high-quality secondhand goods, and cost savings.
B-Stock’s Sustainable Solution
As the largest B2B recommerce platform, B-Stock facilitated the sale of 140 million items across its platform in 2024. From apparel and home goods to electronic devices and appliances, B-Stock gave over 1 million tons of inventory a ‘second life’. Recommerce not only supports retailers and OEMs in optimizing recovery on returned, trade-in, and excess inventory, but also fosters environmentally responsible practices.
This Earth Day, we reaffirm our commitment to a circular future where every product finds purpose, and every transaction supports sustainability. To see the impact of our efforts, download our Earth Day 2025 infographic and learn how you can join us in promoting a more circular economy.
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