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Home Market Research Startups

Meadow Raises $14M to Fix the Broken Business of College Tuition – AlleyWatch

by TheAdviserMagazine
6 months ago
in Startups
Reading Time: 6 mins read
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Meadow Raises M to Fix the Broken Business of College Tuition – AlleyWatch
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In the complex landscape of higher education finance, students face overwhelming challenges navigating tuition payments while institutions struggle with outdated financial systems leading to late payments and potential dropouts. Nearly 60% of students consider leaving school due to financial stress, with about half paying tuition late at least once during their academic careers. Meadow addresses these challenges by providing a digital platform that modernizes how colleges handle student financial services. The company specifically focuses on the $500B spent annually on tuition and education-related expenses in the U.S., helping universities clearly communicate costs to students, implement flexible payment options, and efficiently collect tuition payments. Through their suite of solutions including Meadow Price, Meadow Pay, and Meadow Pre, they support students throughout their entire financial journey from application to graduation.

AlleyWatch sat down with Meadow CEO and Cofounder Alfredo Brillembourg to learn more about the business, its future plans, and recent funding round that brings total funding to over $20M.

Who were your investors and how much did you raise? 

We raised a $14M Series A. The round was led by Matrix Partners, with participation from existing backers including Susa Ventures, Treble Capital, and GoGlobal Ventures.

Tell us about the product or service that Meadow offers.

The Meadow platform offers three solutions to support institutional resilience and financial clarity for students:Meadow Price: An advanced Net Price Calculator that delivers personalized estimates of the true cost of college after aid. The tool has delivered nearly 1 million estimates to students, revealing an average cost that’s 40%+ less than the sticker price.
Meadow Pay: A mobile-first, integrated billing and payments solution that combines personalized communications, clear digital bills, and flexible payment plans — increasing on-time payments, improving the financial experience for families, and increasing cash flow for institutions.
Meadow Pre: A student accounts receivable solution that helps schools recover past-due balances through scalable, personalized outreach and no-barrier payments, reducing reliance on collections and supporting re-enrollment.

What inspired the start of Meadow?

About half of students pay tuition late at least once, and 60% say they’ve considered dropping out due to financial pressure. These aren’t isolated experiences, they’re symptoms of a system that isn’t working. As college costs continue to outpace the aid offered, students face a growing “unmet need” gap that makes paying for school more complicated than ever.Yet we still expect students, many of them managing their first major financial responsibility in life, to navigate this complex system with almost no preparation. The financial processes meant to support them are often confusing, fragmented, and unforgiving. Small missteps, like missing a payment deadline or overlooking a financial aid task, can trigger outsized consequences.I experienced this firsthand as a student. I once missed a deadline and was locked out of registration until I could resolve my balance. It was an incredibly stressful moment,  not just because of the logistical fallout, but because it drove home how little guidance students receive. The burden is real, and it’s systemic.

How is Meadow different?

At a broad level, Meadow is different because we put the student experience at the center of our product philosophy. We are taking the principles of the modern consumer internet and bring them to this large and complex payment experience to engage students in the way they expect — with communications that are timely and personalized, with bills that are clear and always up to date, and with a frictionless mobile-first payment experience that offers more flexible ways to pay. The root cause of the issue today is that students are flying blind — they don’t even know what, when, or how to pay — and schools rely on humans/manual work to help them along the way, which leads to bad financial decisions and outcomes. Meadow hides the complexity of student billing and makes it as easy as it should be to give students greater control over their financial destiny.When it comes to specifics, the other net price calculators that exist are inaccurate, inaccessible, and do not entice students to take action to enroll. Meadow’s solution is the only option available in Spanish, with a completely modern user experience and is 99% accurate, so much so that a university used Meadow’s estimates to issue award letters despite FAFSA delays.In the case of tuition billing and accounts receivable, the options that exist are not mobile-first, do not communicate with students in the channels they use nor are messages personalized with information that helps them understand what they owe, when. We also offer payment plans which have been a game-changer in helping relieve students’ financial pressure and enable them to persist in the pursuit of their degree. One of our partners recently eliminated student dismissals for tuition non-payment entirely with Meadow.

What market does Meadow target and how big is it? 

Meadow is transforming the $500B U.S. higher education payments industry by solving the dual complexities of the tuition payment process for students and accounts receivables for universities.

What’s your business model?Vertical SaaS + Payments.

How are you preparing for a potential economic slowdown?

Higher education is not new to economic shifts, especially post-pandemic. What this often means is it’s more important than ever for colleges and universities to dispel sticker shock by showing students an accurate estimate of how much their education will cost and convey their potential ROI. It means that giving students the tools they need to be able to pay their tuition on time is more important than ever, too. Meadow’s solutions have a powerful track record in helping institutions achieve both. As far as our practices internally, we’re judicious with how we balance costs and investment in growth and operate like you’d expect a scrappy, innovative startup to operate.

What was the funding process like?

We had great conversations throughout the funding process because the need is so clear and the market so big. We learned from each investor and are thrilled with the way the round shaped up. We know the investment from Matrix Partners will provide benefits beyond the capital.

What are the biggest challenges that you faced while raising capital?

The process of raising capital is one of mutual discovery and partnership. For us, it was about finding the right fit.

What factors about your business led your investors to write the check?

Our investors wrote checks based on the momentum we created (over 150 institutions at the time of the raise), the potential they saw, and the team we built.

What are the milestones you plan to achieve in the next six months? 

Increase the number of institutions that use Meadow Pay and Pre by 200% and roll out new features based on feedback from our current customer base.

What advice can you offer companies in New York that do not have a fresh injection of capital in the bank?

Prioritize ruthlessly; listen to your customers constantly, and make decisions and tradeoffs intentionally.

Where do you see the company going in the near term?

We will continue to invest in our team, our products, and our institutions.

What’s your favorite spring destination in and around the city?

Central Park is amazing once things start warming up and flowers are in bloom.

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