No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Saturday, December 20, 2025
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Startups

How Brex is keeping up with AI by embracing the ‘messiness’

by TheAdviserMagazine
6 months ago
in Startups
Reading Time: 3 mins read
A A
How Brex is keeping up with AI by embracing the ‘messiness’
Share on FacebookShare on TwitterShare on LInkedIn


Companies have struggled to adopt the right AI tools as the technology evolves at a far faster pace than their slow sales cycles.

Corporate credit card company Brex is no different. The startup found itself facing the same issue as its enterprise counterparts. The upshot: Brex completely changed its approach to software procurement to ensure it wouldn’t get left behind.

At the HumanX AI conference in March, Brex CTO James Reggio told TechCrunch that the company initially tried to assess these software tools through its usual procurement strategy. The startup quickly discovered its months-long piloting process was just not going to work.

“In the first year following ChatGPT, when all these new tools were coming on the scene, the procurement process itself would actually run so long that the teams that were asking to procure a tool lost interest in the tool by the time that we actually got through all of the necessary internal controls,” Reggio said.

That’s when Brex realized it had to completely rethink its procurement process.

The company started by coming up with a new framework for data processing agreements and legal validations for bringing on AI tools, Reggio said. This allowed Brex to vet potential AI tools more quickly and get them into the hands of testers faster.

Reggio said the company uses a “superhuman product-market-fit test” to figure out what tools are worth investing in beyond the pilot program. This approach gives employees a much larger role in deciding what tools the company should adopt based on where they are finding value, he added.

“We go deep with the folks who are getting the most value out of the tool to figure out whether it is actually unique enough to retain,” Reggio said. “We’re basically, I would say, about two years into this new era where there’s 1,000 AI tools within our company. And we’ve definitely canceled and not renewed maybe five to 10 different larger deployments.”

Brex gives its engineers a monthly budget of $50 to license whichever software tools they want from an approved list.

“By delegating that spending authority to the individuals who are going to be leveraging this, they make the optimal decisions for optimizing their workflows,” Reggio said. “It’s actually really interesting and we haven’t seen a convergence. I think that that has also validated the decision to make it easy to try a bunch of different tools, is that we haven’t seen everybody just rush in and say, ‘I want Cursor.’”

This approach has helped the company figure out where it needs broader licensing deals for software too based on a more accurate headcount of how many engineers are using what.

Overall, Reggio said the best way for enterprises to approach the current AI innovation cycle, in his opinion, is to “embrace the messiness” and accept that figuring out which tools to adopt will be a bumpy process and that’s okay.

“Knowing that you’re not going to always make the right decision out of the gate is just like paramount to making sure that you don’t get left behind,” Reggio said. “I think the one mistake that we could make is to overthink this and spend six to nine months evaluating everything very carefully before we deploy it. And you don’t know what the world is going to look like nine months from now.”



Source link

Tags: BrexEmbracingKeepingMessiness
ShareTweetShare
Previous Post

Search for 27 missing girls plows forward after flash flood kills at least 51 people in Texas

Next Post

Tower shortlisted for Indian semiconductor lab upgrade

Related Posts

edit post
If you have achieved these 8 things by the age of 60, you’re winning at life

If you have achieved these 8 things by the age of 60, you’re winning at life

by TheAdviserMagazine
December 20, 2025
0

Look, most of us have this backwards. We think that by 60, success means having the biggest house, the fattest...

edit post
People who never post on social media and prefer to stay private usually have these 7 traits

People who never post on social media and prefer to stay private usually have these 7 traits

by TheAdviserMagazine
December 20, 2025
0

You know something interesting I’ve noticed lately? The people who seem most grounded and content in my life are often...

edit post
You know you’re intellectually sophisticated when these 6 conversation topics bore you to tears

You know you’re intellectually sophisticated when these 6 conversation topics bore you to tears

by TheAdviserMagazine
December 19, 2025
0

Ever catch yourself at a party, trapped in yet another conversation about the weather, and feel your brain cells literally...

edit post
Crisp Raises M to Power Real-Time Retail Data and AI-Driven Supply Chain Decisions – AlleyWatch

Crisp Raises $26M to Power Real-Time Retail Data and AI-Driven Supply Chain Decisions – AlleyWatch

by TheAdviserMagazine
December 19, 2025
0

Global supply chains move over $15T in goods annually, yet the retail industry operates on razor-thin margins while drowning in...

edit post
The end of manual hiring? AI becomes the new standard for 2026 recruitment

The end of manual hiring? AI becomes the new standard for 2026 recruitment

by TheAdviserMagazine
December 18, 2025
0

The job application process is about to fundamentally change. AI tools will become the default assistant in hiring throughout 2026,...

edit post
Ciphero Raises .5M to Build AI-Native Security for Agentic Workflows – AlleyWatch

Ciphero Raises $2.5M to Build AI-Native Security for Agentic Workflows – AlleyWatch

by TheAdviserMagazine
December 18, 2025
0

Enterprise AI adoption is accelerating faster than organizations can secure it. While 62% of companies now deploy agentic AI systems...

Next Post
edit post
Tower shortlisted for Indian semiconductor lab upgrade

Tower shortlisted for Indian semiconductor lab upgrade

edit post
How SoundHound AI Is Quietly Building a Global AI Empire

How SoundHound AI Is Quietly Building a Global AI Empire

  • Trending
  • Comments
  • Latest
edit post
How Long is a Last Will and Testament Valid in North Carolina?

How Long is a Last Will and Testament Valid in North Carolina?

December 8, 2025
edit post
How to Make a Valid Will in North Carolina

How to Make a Valid Will in North Carolina

November 20, 2025
edit post
In an Ohio Suburb, Sprawl Is Being Transformed Into Walkable Neighborhoods

In an Ohio Suburb, Sprawl Is Being Transformed Into Walkable Neighborhoods

December 14, 2025
edit post
Democrats Insist On Taxing Tips        

Democrats Insist On Taxing Tips        

December 15, 2025
edit post
Living Trusts in NC Explained: What You Should Know

Living Trusts in NC Explained: What You Should Know

December 16, 2025
edit post
Who Should I Choose as My Powers of Attorney?

Who Should I Choose as My Powers of Attorney?

December 6, 2025
edit post
Why You Should Be Using an LLC to Protect From Liability Claims on Renovations

Why You Should Be Using an LLC to Protect From Liability Claims on Renovations

0
edit post
Understanding the 2025 Gift and Estate Tax Exemption Changes: How They Affect Your Estate Plan

Understanding the 2025 Gift and Estate Tax Exemption Changes: How They Affect Your Estate Plan

0
edit post
OpenAI vs. Apple? Sam Altman is setting his sights on an even higher-stakes AI battle

OpenAI vs. Apple? Sam Altman is setting his sights on an even higher-stakes AI battle

0
edit post
Where Will Berkshire Hathaway Be in 5 Years?

Where Will Berkshire Hathaway Be in 5 Years?

0
edit post
Here’s how KB Home (KBH) is navigating a challenging housing market

Here’s how KB Home (KBH) is navigating a challenging housing market

0
edit post
Tariffs and Returns: Lessons from 150 Years of Market History

Tariffs and Returns: Lessons from 150 Years of Market History

0
edit post
OpenAI vs. Apple? Sam Altman is setting his sights on an even higher-stakes AI battle

OpenAI vs. Apple? Sam Altman is setting his sights on an even higher-stakes AI battle

December 20, 2025
edit post
Where Will Berkshire Hathaway Be in 5 Years?

Where Will Berkshire Hathaway Be in 5 Years?

December 20, 2025
edit post
Which Balance Transfer Credit Card Is Right for Me?

Which Balance Transfer Credit Card Is Right for Me?

December 20, 2025
edit post
Crypto-tied stocks slide, Argentine banks rise: week’s financials wrap

Crypto-tied stocks slide, Argentine banks rise: week’s financials wrap

December 20, 2025
edit post
Dartmouth professor says he’s surprised just how scared his Gen Z students are of AI

Dartmouth professor says he’s surprised just how scared his Gen Z students are of AI

December 20, 2025
edit post
If you have achieved these 8 things by the age of 60, you’re winning at life

If you have achieved these 8 things by the age of 60, you’re winning at life

December 20, 2025
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • OpenAI vs. Apple? Sam Altman is setting his sights on an even higher-stakes AI battle
  • Where Will Berkshire Hathaway Be in 5 Years?
  • Which Balance Transfer Credit Card Is Right for Me?
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.