15% ROI, 5% down loans!”,”body”:”3.99% rate, 5% down! Access the BEST deals in the US at below market prices! 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Let me tell you about a deal I lost that still stings.
A while back, I made a lowball offer on a property. The sellers weren’t interested—flat-out rejected it, with no counter.
So I let it go. Never followed up. Didn’t check back in. I figured it wasn’t a deal, so I moved on.
Fast-forward six months. That same property sold—for less than what I had offered.
That one hit me. Not because I lost a bidding war or got out-negotiated—but because I lost it to silence. If I had just followed up—just reached back out and said, “Hey, my offer still stands”—I probably would’ve landed the deal.
And that’s when it hit me: Not having a system in place to manage your leads will cost you real money.
Early in your investing journey, you don’t need a fancy marketing budget or a 10-person acquisition team. But you do need a solid process for managing leads—especially the ones that don’t convert right away. Most deals don’t happen on the first call or the first offer; they happen through consistent follow-up, clear communication, and staying top of mind.
That’s where having a CRM like REsimpli comes in. It’s not just about keeping your leads in one place—it’s about automating your follow-up so you’re not manually texting or calling every lead every few days.
REsimpli lets you:
Log every lead that comes in—no sticky notes, no lost texts
Skip-trace and store contact info with one click
Automatically send follow-up texts, emails, or voicemails
Set tasks and reminders so nothing falls through the cracks
When I look back at that lost deal, the real problem wasn’t the rejected offer—it was the lack of a system to remind me, “Hey, circle back with this seller,” or even automatically follow up with the seller.
And here’s the thing: That wasn’t the only deal I missed.
If you want to turn leads into deals consistently, you need more than hustle. You need infrastructure. When you’re new, it’s easy to assume there will always be another deal around the corner. But missed opportunities have a compound cost—especially when they start stacking up. Every deal you don’t close means more time, marketing dollars, and energy spent trying to fill that gap.
Let’s dig into what those missed opportunities really cost you. When you’re starting out, it’s easy to get overwhelmed by lead flow. You talk to a seller, make an offer, and move on.
But here’s the truth: Most deals don’t close on the first call if you don’t have a system to remind you who to follow up with and when you’re leaving money on the table.
That seller you spoke to last month? They might be way more motivated today. But if you’re not staying in touch, someone else will catch them at the right time.
Time Chasing Instead of Closing
Here’s a trap a lot of new investors fall into: spending all their time generating leads and not managing them. You drive for dollars, send mailers, cold calls, pull lists, skip trace—it feels like you’re grinding, right? And you are.
But if you don’t have a system to do something with those leads, you’re basically pouring water into a leaky bucket. You don’t get paid to generate leads—you get paid to close deals.
Lead generation is important, no doubt. But what happens after a seller says, “maybe” or “not right now”? If you don’t have a follow-up system in place, you’re stuck on a treadmill—chasing new leads every week while perfectly good ones are sitting in your inbox, untouched.
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What’s worse is the mental clutter. You think you’re working hard (and you are), but without organization, you’re just reacting all day long. You’re not running your business—your business is running you.
That’s why deal management matters. A tool like REsimpli helps shift your focus from “just staying busy” to “actually making money.” When you’ve got automated follow-up running in the background, you’re no longer tied to every single lead in real-time. You’re free to focus on high-value activities—building rapport, making offers, locking up contracts—while your system handles the drip texts, voicemails, and task reminders.
Using such a system is the difference between chasing deals and closing deals consistently.
Lost Deals = Lost Profit
Let’s talk about the real cost of poor deal management—because it’s not just one deal. It’s everything that deal could’ve led to.
When you’re first starting out, every deal matters—not just for the money (though that’s a big part of it), but for the momentum. Every closed deal builds your confidence, grows your network, and gives you capital to reinvest in the next opportunity. So when you miss out on a deal because you didn’t follow up, or a lead got lost in your texts, or you just plain forgot, you’re not just missing out on today’s profit—you’re slowing down your whole business.
Let’s say you missed a $15,000 assignment fee or $30,000 flip profit. That’s not just money you didn’t make. That’s:
Marketing dollars you don’t have to reinvest.
Repairs you can’t fund on the next deal.
Opportunities you can’t act on fast enough.
Personal confidence that takes a hit.
The truth is, deals don’t get easier with time. Sellers aren’t more motivated six months from now. The market isn’t more forgiving. Competition isn’t slowing down. The best return on your time and energy is almost always the deal that’s right in front of you—if you can manage it right.
You worked hard to generate that lead. Don’t let it die in your inbox.
The Fix: Get Organized With REsimpli
So what’s the solution? You don’t need to hustle harder—you need to work smarter. The key is having a system that catches every lead, tracks every conversation, and handles follow-up automatically so no opportunity slips through the cracks.
That’s exactly what REsimpli does. It’s not just another CRM—it’s a full acquisitions command center built for investors like us who don’t want to waste time chasing ghosts. With REsimpli, you can:
Log every lead and track where it came from
Instantly skip-trace and get seller contact info
Automate follow-ups with preset texts, emails, direct mail, and automated AI Call (coming soon!)
Set reminders and never miss a callback
Set up AI Call assistant to pick up calls even when you’re not available
Keep all your property details, seller conversations, and notes in one place
Instead of wondering who you should be calling today, REsimpli tells you. Instead of remembering when to follow up, it does it for you. And instead of juggling sticky notes, spreadsheets, and old texts, you have one place to manage your deals from start to finish.
Final Thoughts: Close More, Chase Less
Look, you’re already doing the hard part—you’re putting in the time, learning the game, talking to sellers. But if you don’t have a system for managing those leads, you’re just spinning your wheels.
Take it from someone who’s lost deals for no good reason. Don’t wait until a deal falls through to realize how important follow-up is. Don’t assume a “no” today means “no forever.” And definitely don’t let another potential payday slip away because you forgot to send a text or make a call.
If you want to grow your real estate business, treat every lead like it matters—because it does. Get organized. Set up your systems. Let the follow-up run in the background. And start closing more deals with less stress.
Ashley Kehr is the co-host of the Real Estate Rookie Podcast. Just a few years removed from being a beginner herself, …Read More
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