No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Wednesday, October 22, 2025
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Markets

Klarna CEO outlines plan to become super app with AI

by TheAdviserMagazine
4 months ago
in Markets
Reading Time: 5 mins read
A A
Klarna CEO outlines plan to become super app with AI
Share on FacebookShare on TwitterShare on LInkedIn


Sebastian Siemiatkowski, CEO of Klarna, speaking at a fintech event in London on Monday, April 4, 2022.

Chris Ratcliffe | Bloomberg via Getty Images

Klarna’s CEO is so bullish about artificial intelligence that he sees it changing the way the fintech’s 100 million users bank every day.

On Wednesday, Klarna — a pioneer of the popular “buy now, pay later” (BNPL) payment method — is announcing the launch of mobile phone plans in the U.S. via a partnership with telecom services startup Gigs. The move follows in the footsteps of rival fintechs Revolut and N26, which have launched similar offerings. Klarna’s plans come with unlimited data, calls and texts and will cost $40 a month.

The new telco offering aligns with CEO Sebastian Siemiatkowski’s vision to make Klarna more of an all-encompassing personalized financial “super app” that can offer services outside the realms of traditional finance.

It isn’t the company’s first attempt. Previously, Klarna tried to make itself more akin to a “super app” — similar to Ant Group’s Alipay and Tencent’s WeChat Pay — offering additional services through multiple different buttons. This ended up being “confusing for the customer,” however, Siemiatkowski told CNBC in an interview.

But the Klarna boss stressed the part AI can play as looks to diversify its services and become known for more than its BNPL offering.

“I think in this new AI world, there’s a better opportunity to serve customers with different services and then adopt the kind of level of articulation and visualization of those services than there was historically,” Siemiatkowski said.

“With AI, you can abstract and adopt the experience much more to the specific user you’re dealing with,” he added.

Super apps are popular in China and in other parts of Asia. They’re meant to serve as a one-stop shop for all your mobile needs — for example, having taxi-hailing and food ordering in the same place as payment and messaging services.

However, while super apps have flourished in Asia, adoption in Western markets has nonetheless been slower due to a number of reasons.

‘Tremendous opportunity’

Siemiatkowski says he’s spending a lot of his time focusing on AI.

“There’s a tremendous opportunity for that — but it’s just getting it to work,” he said. “Everyone who has used it knows it can spit out some exciting stuff but then you need to make sure that it works every time.”

Going forward, Klarna’s chief sees the platform becoming more of a “digital financial assistant” for users’ every-day banking needs.

“If we have some information that suggests that you are overpaying for your carrier subscription or your data or whatever,” Siemiatkowski says, Klarna will aim to use AI to “offer you both a suggestion of a better price model, but also with a click, implement that and make it a reality.”

Acknowledging issues with Klarna’s previous attempt to become a super app, Siemiatkowski says the technology just wasn’t “mature” enough at the time.

“Ultimately, the north star for all financial products — especially the fintech companies — is to try and be the financial advisor in your pocket,” Simon Taylor, Sardine.ai, told CNBC. “That private banker like experience but provided by a brand becomes the super-aggregator of your financial life, and that’s what ‘owning the customer’ looks like in the age of AI.”

Taylor added that, while many firms are still figuring out how to use AI, “you’ve got companies like Klarna building in public and trying to grab market share for a future that might not yet be built.”

Klarna reported a $99 million loss for the quarter that ended in March, citing one-off costs relating to depreciation, share-based payments and restructuring.

Perception problem

Still, Klarna has a perception problem to overcome. In the U.S., the firm has become synonymous with the “buy now, pay later” (BNPL) payment method, which allows consumers to pay off orders over monthly installments — typically interest-free.

By contrast, European consumers recognize they can use Klarna to store their deposits and pay for things in one go as well as via a credit plan, according to Siemiatkowski.

He also expressed frustration with “the kind of memes that we get in in the U.S. when it’s like, ‘Oh, Klarna launched with DoorDash … it is a sign of the macroeconomic environment,” referring to a tie-up the company announced with food delivery app DoorDash earlier this year that was met with backlash online.

Siemiakowski said this kind of reaction wouldn’t happen in the German or Nordic markets, where Klarna operates more like online payment system PayPal.

He sees a future where Klarna works as a more all-encompassing financial ecosystem with add-on services such as features for investments in stocks and cryptocurrencies — which, he adds, is “not that far off.”

“Offering people the ability to invest in both stock and crypto is is what’s becoming a kind of more standard part of a neobank offering,” he said, while stressing he doesn’t want to compete with popular U.S. stock trading app Robinhood.

When will Klarna IPO?

Klarna paused plans to go public in April, after U.S. President Donald Trump announced sweeping tariffs on dozens of countries.

Siemiatkowski said that Klarna has already achieved what it set out to do in order to be ready for that milestone — namely, building up a brand in the U.S.

“The U.S. is now our largest market by number of users. It’s a profitable market for us,” he said. “Those things have been accomplished.”

Whether the company does or doesn’t go public, the business strategy for Klarna remains the same.

“That is just a healthy way to drive liquidity for our shareholders, as well as give the company more ways to fund itself, if it would like to do so, and … to show that this is a an established company,” Siemiatkowski said.

WATCH: Why the U.S. doesn’t have ‘super apps’



Source link

Tags: appCEOKlarnaOutlinesplanSuper
ShareTweetShare
Previous Post

Reducing Food Insecurity in Our Neighborhoods

Next Post

How to lead tax transformation during cloud migration

Related Posts

edit post
Alleged loan fraud is frustrating but isolated

Alleged loan fraud is frustrating but isolated

by TheAdviserMagazine
October 22, 2025
0

Sopa Images | Lightrocket | Getty ImagesWestern Alliance, one of the regional banks at the center of concerns over loans...

edit post
Is the Internet Dead? – Banyan Hill Publishing

Is the Internet Dead? – Banyan Hill Publishing

by TheAdviserMagazine
October 22, 2025
0

When I met with my team last week, we had a laugh about a video that I don’t feel comfortable...

edit post
Workers Shed Light on the Biggest Shifts in the Workplace Now

Workers Shed Light on the Biggest Shifts in the Workplace Now

by TheAdviserMagazine
October 22, 2025
0

BigPixel Photo / Shutterstock.comThe workplace in 2025 is being shaped by changing attitudes, shifting priorities, and new cultural flashpoints. From...

edit post
Barclays Q3 earnings

Barclays Q3 earnings

by TheAdviserMagazine
October 22, 2025
0

One Churchill Place skyscraper, the Barclays Plc headquarters, at Canary Wharf in London, U.K., on Thursday, Jan. 7, 2021. Bloomberg |...

edit post
Travis Kelce joins activist investor Jana Partners in push to revive Six Flags

Travis Kelce joins activist investor Jana Partners in push to revive Six Flags

by TheAdviserMagazine
October 21, 2025
0

Travis Kelce #87 of the Kansas City Chiefs looks on during warmups before the game against the Detroit Lions at...

edit post
Netflix (NFLX) reports strong growth in Q3 revenue and earnings

Netflix (NFLX) reports strong growth in Q3 revenue and earnings

by TheAdviserMagazine
October 21, 2025
0

Netflix, Inc. (NASDAQ: NFLX) on Tuesday reported higher revenue and profit for the third quarter of fiscal 2025. The matched...

Next Post
edit post
How to lead tax transformation during cloud migration

How to lead tax transformation during cloud migration

edit post
Octaura Raises .5M to Digitize Electronic Trading in Syndicated Loan and CLO Markets – AlleyWatch

Octaura Raises $46.5M to Digitize Electronic Trading in Syndicated Loan and CLO Markets – AlleyWatch

  • Trending
  • Comments
  • Latest
edit post
77-year-old popular furniture retailer closes store locations

77-year-old popular furniture retailer closes store locations

October 18, 2025
edit post
Pennsylvania House of Representatives Rejects Update to Child Custody Laws

Pennsylvania House of Representatives Rejects Update to Child Custody Laws

October 7, 2025
edit post
What to Do When a Loved One Dies in North Carolina

What to Do When a Loved One Dies in North Carolina

October 8, 2025
edit post
Probate vs. Non-Probate Assets: What’s the Difference?

Probate vs. Non-Probate Assets: What’s the Difference?

October 17, 2025
edit post
California Attorney Pleads Guilty For Role In 2M Ponzi Scheme

California Attorney Pleads Guilty For Role In $912M Ponzi Scheme

October 15, 2025
edit post
Baby Boomers Are Flocking to This Florida Town — but Not for the Weather

Baby Boomers Are Flocking to This Florida Town — but Not for the Weather

October 9, 2025
edit post
‘Subsidy cliff’ will return in 2026 if Congress doesn’t act

‘Subsidy cliff’ will return in 2026 if Congress doesn’t act

0
edit post
Arizona Attorney General sues US House for not swearing in representative-elect Grijalva – JURIST

Arizona Attorney General sues US House for not swearing in representative-elect Grijalva – JURIST

0
edit post
As national debt accelerates to  trillion, watchdog warns it’s ‘no way for a great nation like America to run its finances’

As national debt accelerates to $38 trillion, watchdog warns it’s ‘no way for a great nation like America to run its finances’

0
edit post
Dem Gerontocrats Try To Crush Graham Platner in Maine Senate Race

Dem Gerontocrats Try To Crush Graham Platner in Maine Senate Race

0
edit post
Willow Processor Maps Molecules 13,000x Faster Than Supercomputer: Google

Willow Processor Maps Molecules 13,000x Faster Than Supercomputer: Google

0
edit post
15 Best-Paying States for Women in Construction

15 Best-Paying States for Women in Construction

0
edit post
As national debt accelerates to  trillion, watchdog warns it’s ‘no way for a great nation like America to run its finances’

As national debt accelerates to $38 trillion, watchdog warns it’s ‘no way for a great nation like America to run its finances’

October 22, 2025
edit post
Willow Processor Maps Molecules 13,000x Faster Than Supercomputer: Google

Willow Processor Maps Molecules 13,000x Faster Than Supercomputer: Google

October 22, 2025
edit post
Alleged loan fraud is frustrating but isolated

Alleged loan fraud is frustrating but isolated

October 22, 2025
edit post
‘Subsidy cliff’ will return in 2026 if Congress doesn’t act

‘Subsidy cliff’ will return in 2026 if Congress doesn’t act

October 22, 2025
edit post
Dem Gerontocrats Try To Crush Graham Platner in Maine Senate Race

Dem Gerontocrats Try To Crush Graham Platner in Maine Senate Race

October 22, 2025
edit post
Is the Internet Dead? – Banyan Hill Publishing

Is the Internet Dead? – Banyan Hill Publishing

October 22, 2025
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • As national debt accelerates to $38 trillion, watchdog warns it’s ‘no way for a great nation like America to run its finances’
  • Willow Processor Maps Molecules 13,000x Faster Than Supercomputer: Google
  • Alleged loan fraud is frustrating but isolated
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.