On June 19th at Chateau254 in Nairobi, GeoPoll hosted an exclusive “Wine & Insights” evening that brought together marketing, brand, and research leaders from top regional and international companies to unveil TuuCho, a revolutionary, AI-powered platform redefining how consumer insights are gathered and delivered in real time.
The event featured compelling presentations, including Joy Masimane’s unveiling of key findings from GeoPoll’s latest FMCG report across 10 product categories; Frankline Mwenda Kibuacha, MCIM’s preview of the upcoming Kenya Establishment Survey 2025, rich with data on media, device, and internet behavior; and a live demonstration by Agnes Odongo showing TuuCho in action. We ran a full-scale survey and delivering insight-ready results from 1,000 respondents in under 60 minutes. The night blended innovation with elegance, highlighting GeoPoll’s commitment to transforming the future of research.
Why TuuCho?
In a landscape where brands and decision-makers need to respond faster than ever, waiting weeks for consumer data is no longer an option. TuuCho was born to eliminate that lag. It brings together the precision of AI with GeoPoll’s extensive global reach, giving you real-time, point-of-use insights exactly when and where you need them.
Here’s what makes TuuCho the new gold standard in consumer research:
Real-time behavior tracking – No more delays. Get insights as behaviors unfold.
Global scalability with local expertise – Tap into GeoPoll’s massive international panel, with trusted regional support.
Fully integrated, flexible survey solutions – Designed to adapt to your research goals, channels, and timelines.
Instant access to actionable insights – From question to decision, in record time.
Insights in Action
At the launch event, we didn’t just talk about speed, we proved it.
To demonstrate TuuCho’s real-time capabilities, we conducted a live survey during the launch event, with questions crowdsourced directly from the attendees. In less than 60 minutes, we gathered responses from 1,000 participants, processed the data, and delivered structured, actionable insights in under an hour; that’s the power of TuuCho in action.
Pioneering Reports Powered by TuuCho
To demonstrate the platform’s potential, we also unveiled two powerful new reports created using TuuCho:
FMCG Consumers Report: A timely snapshot of fast-moving consumer goods trends, showcasing purchasing behaviors across key markets.
Kenya Media Landscape Report: An in-depth look at how Kenyan audiences are consuming media in today’s evolving digital environment.
These reports mark the beginning of a new era where decision-making can be backed by fresh, in-the-moment data, not outdated assumptions.
What’s Next?
With TuuCho, GeoPoll is not just evolving, we’re leading. This platform is built for the bold: brands, agencies, and organizations ready to break away from traditional research timelines and embrace a smarter, faster way to understand their world.
We invite you to explore TuuCho and see what’s possible when AI meets agile insights. Contact us to learn more about how TuuCho can revolutionize your approach to consumer research, whether you’re tracking behavior across borders, launching a new product, or seeking fast feedback to power smarter decisions.
