No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Wednesday, October 22, 2025
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Investing

America’s Fastest Growing Renter Demographic: 55+ Retirees and Empty-Nesters

by TheAdviserMagazine
2 months ago
in Investing
Reading Time: 7 mins read
A A
America’s Fastest Growing Renter Demographic: 55+ Retirees and Empty-Nesters
Share on FacebookShare on TwitterShare on LInkedIn


In This Article

Millennials and now Gen Z have been the target audience for many rental communities over the last few years. Even for mom-and-pop landlords, making a single-family home or small multifamily unit resemble a well-equipped Airbnb to attract high-earning, younger tenants has been a popular strategy. 

Recent data suggests, however, that this approach may be overlooking an ever-growing section of the rental community: the 55-plus age group.

A Generational Shift in Housing

Unlike younger tenants, many of whom are digital nomads flitting between cities or young couples saving to buy their own home, older tenants are often former homeowners who are tired of the rigors of property ownership—such as increasing taxes, maintenance, not being able to leave for weeks at a time—and looking for something stable and long-term. In other words, ideal tenants.

According to research from the National Investment Center for Senior Housing & Care, based on U.S. Census Bureau data and detailed in The Wall Street Journal, the fastest-growing age group of renters in the U.S. is the 55-and-older age group. 

And a report from Point2Homes based on U.S. Census data reveals that 2.4 million more Americans aged 65+ were renting in 2023 than in 2013—an almost 30% increase, the largest of any demographic. The 55-64 segment also experienced growth, although not as pronounced. It’s a trend that is shaping the national rental landscape.

Why the Number of Older Renters Is on the Rise

According to The Journal, several converging reasons are fueling the middle-aged rental boom.

Lifestyle flexibility

Owning a single-family home is no longer practical for divorcees and empty nesters. Renting allows for the ability to move to warmer weather, be near grandchildren, and reduce taxes and other expenses.

Avoid property maintenance

The hassle of property maintenance is one of the most compelling reasons to ditch a single-family home, especially an older one. The convenience of calling a landlord to fix any issues can be highly appealing.

Financial flexibility

Selling a long-term home releases capital, offering liquidity and with it, the opportunity to travel, pay for healthcare, invest, or engage in other leisure activities. 

Community and amenities

Large-scale developers have become increasingly cognizant of the growing 55+ rental age group and, as such, have been offering “active adult” rental communities, with gyms, gardens, and social spaces. Connection and engagement are a big draw for older tenants, especially those who have dedicated their lives to raising families or are single.

Regional Differences: Where the Older Rental Demographic Is Growing Fastest

Although the growing 55+ rental trend is national, some areas are experiencing sharper increases than others. For example:

San Francisco Bay Area: In 2023, renters aged 65+ made up over 13% of renters, compared with around 10% a decade earlier.

Pittsburgh: The share of renters 65+ has climbed from 16% to 18% in a decade.

Twin Cities: More than 15% of renters are aged 55+, sparking a boom in “active adult” communities in Minneapolis and St. Paul. 

Portland, Oregon: Scenic Portland has seen its proportion of 65+ renters increase from 9.6% to over 12% in a decade.

Texas metros: Perhaps no other city has experienced the explosive growth that Austin has, with an 81% increase in senior renters between 2013-2023. Dallas-Fort Worth was up 66.5%, and Houston was up 60%.

You might also like

Strategies to Rent to Older Tenants

To attract and retain older tenants, understanding their needs is crucial. These are helpful things for landlords to keep in mind, whether you own an apartment complex or a single-family home.

Stability and security

Nothing will deter a renter on a fixed income or nearing retirement more than unpredictable rent hikes. Mom-and-pop landlords not beholden to corporate rent increases governed by rental software programs such as RealPage and Yardi Systems stand to benefit in this scenario.

According to U.S. Census data, nearly half of renter-households are cost-burdened—spending over 30% of income on housing. When your income is limited, stability is essential.

Offering long leases of 12 months or more with the guarantee of predictable, prearranged increases will put an older tenant’s mind at ease. Those in this demographic do not have the energy or inclination to keep moving or be financially stressed. Transparency triumphs over short-term profitability.

Be fair and pragmatic in your screening

If your tenant has retired, your screening process will differ compared to that of younger, full-time employees. Ask older applicants for information about their pensions, Social Security, or retirement savings. 

However, asking for co-signers for independent older singles can be humiliating and may even deter good tenants. That said, bad tenants come in all ages, and it’s essential to conduct due diligence with credit reports and income verification, just as you would with any tenant.

Accessibility matters

Making your rental elderly-friendly doesn’t mean turning it into a medical facility. However, simple additions such as bathroom grab bars, low/no-step entrances, well-lit public areas, robust security, and regular snow shoveling or underground heating pads are thoughtful touches that offer peace of mind.

Responsive maintenance

No tenant, particularly an older one, wants to move into a rental to feel like they are living in a dorm room, or that they have to worry about things getting fixed continually. Be punctual with any maintenance issues. A big part of the appeal for older tenants to move into a rental is not having to worry about maintenance.

Price for the long term

Renting to older tenants doesn’t necessarily mean lowering your rents dramatically; instead, it means offering long-term rentals that provide value. Rather than renting at the top of the market, pricing just below, with the agreement of predictable rent increases, will save a landlord money in the long term by stopping tenant turnover.

Adjust leases to accommodate Social Security or pension checks

Often, Social Security checks or pensions are not always paid on the first of the month. Offer some leeway in your leases to accommodate this.

Allow for tech challenges

Not all older tenants are tech-savvy. Allow for tenants who prefer traditional forms of communication and rent payments, as opposed to those who conduct transactions via their smartphones.

Consider pets

Many older tenants live alone, and the company of a pet helps them both emotionally and physically. Be cognizant of this when crafting your lease, and you’re likely to have a larger pool of prospective older renters.

Final Thoughts

Landlording is a service business, and with older tenants, property owners and management companies need to offer more than a place to live. Stability, security, thoughtful design, prompt maintenance, and clear, respectful communication are essential for any well-run rental property, but when renting to an older demographic, it could mean the difference between keeping a long-term tenant and losing them to the competition.

Older tenants are likely to spend more time at home than younger ones, especially in colder climates. Ensuring your home is draft-free and your HVAC systems are in impeccable order is paramount. Stay on top of these things, and you’re likely to have a tenant who will be happy to call your apartment home for years to come.

A Real Estate Conference Built Differently

October 5-7, 2025 | Caesars Palace, Las Vegas For three powerful days, engage with elite real estate investors actively building wealth now. No theory. No outdated advice. No empty promises—just proven tactics from investors closing deals today. Every speaker delivers actionable strategies you can implement immediately.

BPCON2025 blue logo vertical 3000W



Source link

Tags: AmericasDemographicEmptyNestersFastestgrowingRenterRetirees
ShareTweetShare
Previous Post

What Happens When Your Adult Child Moves Back Home—With Their Family?

Next Post

Here’s what current and former Fed officials are saying about Lisa Cook investigation

Related Posts

edit post
10 High Dividend Stocks Trading Near 52 Week Lows

10 High Dividend Stocks Trading Near 52 Week Lows

by TheAdviserMagazine
October 21, 2025
0

Published on October 21st, 2025 by Bob Ciura The average dividend yield in the S&P 500 Index remains low at...

edit post
5 Top Defense Stocks Now

5 Top Defense Stocks Now

by TheAdviserMagazine
October 21, 2025
0

Updated on October 21st, 2025 by Bob Ciura Investing in defense stocks has been a big win for shareholders. As...

edit post
The 5 Best Insurance Stocks Now

The 5 Best Insurance Stocks Now

by TheAdviserMagazine
October 20, 2025
0

Updated on October 20th, 2025 by Bob Ciura Insurance companies often produce a high level of profits each year, because...

edit post
The Missing Pieces in Real Estate Tax Strategy

The Missing Pieces in Real Estate Tax Strategy

by TheAdviserMagazine
October 20, 2025
0

In This Article This article is presented by Range. Your CPA is great at what they do, which is to...

edit post
AI Can Pass the CFA Exam, But It Cannot Replace Analysts

AI Can Pass the CFA Exam, But It Cannot Replace Analysts

by TheAdviserMagazine
October 20, 2025
0

Recent headlines have highlighted how large language models (LLMs) perform well and quickly on the CFA exam. These attention-grabbing headlines...

edit post
How To Build Wealth With Dividend Stocks

How To Build Wealth With Dividend Stocks

by TheAdviserMagazine
October 20, 2025
0

Published on October 20th, 2025 by Bob Ciura Long-term investors looking to build sustainable wealth over time, should consider dividend...

Next Post
edit post
Here’s what current and former Fed officials are saying about Lisa Cook investigation

Here's what current and former Fed officials are saying about Lisa Cook investigation

edit post
Don’t Rely on Airbnb’s Algorithm to Make You Rich—Do This to Keep Your Bookings Up Instead

Don't Rely on Airbnb's Algorithm to Make You Rich—Do This to Keep Your Bookings Up Instead

  • Trending
  • Comments
  • Latest
edit post
77-year-old popular furniture retailer closes store locations

77-year-old popular furniture retailer closes store locations

October 18, 2025
edit post
Pennsylvania House of Representatives Rejects Update to Child Custody Laws

Pennsylvania House of Representatives Rejects Update to Child Custody Laws

October 7, 2025
edit post
What to Do When a Loved One Dies in North Carolina

What to Do When a Loved One Dies in North Carolina

October 8, 2025
edit post
Probate vs. Non-Probate Assets: What’s the Difference?

Probate vs. Non-Probate Assets: What’s the Difference?

October 17, 2025
edit post
California Attorney Pleads Guilty For Role In 2M Ponzi Scheme

California Attorney Pleads Guilty For Role In $912M Ponzi Scheme

October 15, 2025
edit post
Baby Boomers Are Flocking to This Florida Town — but Not for the Weather

Baby Boomers Are Flocking to This Florida Town — but Not for the Weather

October 9, 2025
edit post
Watch Fed Chair Powell speak live on policy at the NABE conference in Philadelphia

Watch Fed Chair Powell speak live on policy at the NABE conference in Philadelphia

0
edit post
15-floor UAE embassy building planned for Herzliya Pituah

15-floor UAE embassy building planned for Herzliya Pituah

0
edit post
How To Build Wealth With Dividend Stocks

How To Build Wealth With Dividend Stocks

0
edit post
Coffee Break: Armed Madhouse – Wonder Weapons

Coffee Break: Armed Madhouse – Wonder Weapons

0
edit post
How the U.S. bailout could bring the end to Argentina’s ‘libertarian utopia’

How the U.S. bailout could bring the end to Argentina’s ‘libertarian utopia’

0
edit post
7 Types of Financial Advisors & When to Hire Them

7 Types of Financial Advisors & When to Hire Them

0
edit post
7 Types of Financial Advisors & When to Hire Them

7 Types of Financial Advisors & When to Hire Them

October 21, 2025
edit post
Oil maintains gains on supply risks and US plan to refill strategic reserves

Oil maintains gains on supply risks and US plan to refill strategic reserves

October 21, 2025
edit post
How the U.S. bailout could bring the end to Argentina’s ‘libertarian utopia’

How the U.S. bailout could bring the end to Argentina’s ‘libertarian utopia’

October 21, 2025
edit post
Elon Musk Reignites Floki Frenzy, Can FLOKI Hold Gains as Crypto Market Falls 3%?

Elon Musk Reignites Floki Frenzy, Can FLOKI Hold Gains as Crypto Market Falls 3%?

October 21, 2025
edit post
Dynasty initiative vets indie options for wirehouse teams

Dynasty initiative vets indie options for wirehouse teams

October 21, 2025
edit post
AgNC outlines stable leverage strategy and sees 10.6% economic return as Fed signals rate cuts (NASDAQ:AGNC)

AgNC outlines stable leverage strategy and sees 10.6% economic return as Fed signals rate cuts (NASDAQ:AGNC)

October 21, 2025
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • 7 Types of Financial Advisors & When to Hire Them
  • Oil maintains gains on supply risks and US plan to refill strategic reserves
  • How the U.S. bailout could bring the end to Argentina’s ‘libertarian utopia’
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.