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Home Market Research Economy

What price cool? $31 a month, according to students

by TheAdviserMagazine
5 months ago
in Economy
Reading Time: 1 min read
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What price cool?  a month, according to students
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What is the price of cool? About $31 a month, according to new research by Leonardo Bursztyn of the University of Chicago and co-authors. That is how much college students had to be paid to have their iPhone messages appear to others in a (lame) green rather than a (fashionable) blue bubble for four weeks. Introduced to indicate that a message has been sent by services other than Apple’s iMessage, the green bubble has become a marker for those either insufficiently wealthy to afford an iPhone or insufficiently aware of the stigma stemming from their preference for Android, another operating system. Better avoided, unless there is a reward.



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