The PYMNTS Intelligence report “Financial Lifestyles Shape Credit Reliance” revealed that American consumers are struggling to afford the basic essentials. Prices have been elevated since the worldwide pandemic shutdown the global economy and have not gone down in a meaningful way. The study found that 43% of American households who are a paycheck away from poverty cannot afford the essentials without using credit.
The report surveyed 2,298 consumers and categorized them into three financial brackets: those who do not live paycheck to paycheck, those who live paycheck to paycheck comfortably, and those who live paycheck to paycheck and struggle to pay bills.
The 43% of households living paycheck to paycheck with difficulties are eight times more likely to depend on credit cards for the essentials. This group was also six times as likely to rely on credit cards for non-essential purchases. Consumers in this category are placing 41% of all essential purchases on credit and sinking deeper into debt. Around 56% of Americans who do not live paycheck to paycheck are also purchasing essentials with credit, albeit many are using credit cards for points and incentives offered through their credit agencies. Struggling households are far more likely to rely on personal or payday loans, with 31% reporting taking out a loan for the essentials.
“While financially stable individuals may use credit extensively to maximize benefits like rewards, those facing financial strain often depend on it simply to cover essential costs. Understanding the distinct behaviors and needs of the struggling paycheck-to-paycheck consumer is crucial for financial institutions,” the study notes
Those who are not living paycheck to paycheck use credit strategically to maximize incentives and credit scores. Those living comfortably paycheck to paycheck do not face significant financial stress and use credit as a financial mitigation tool. Then there is a segment of the population that needs credit as their lifeline.
Groceries are the top item that Americans are pulling out their cards to buy, with 44.1% reportingly needing to use credit to buy food. Approximately 27.5% reported relying on credit for clothing and accessories, 27% stated they needed credit for monthly bills, 18.6% for vehicle maintenance, and 15.3% for healthcare-related expenses.
America’s middle class has been shrinking for decades. According to Pew Research Center, 61% of adults were considered “middle class” in 1971, but that figure sank to around 51% by 2025. The issue here is that there is an increasing number of households falling into poverty who must rely on the government for essentials. This is what the globalists and Marxists want to see—You Will Own Nothing and Be Happy. Consumer behavior is a telling sign and credit can only be stretched so far until one can no longer borrow. The fact that most are reportingly needing to use credit to afford food indicates that the welfare state is likely to increase, and those costs are passed on to the taxpayers, who then may go from “comfortable” to “struggling.”
