Netflix Inc. is again raising prices across all its streaming plans. The company announced Thursday that monthly rates will climb by at least $1, citing expanding investments in original programming and live events.
The ad-supported plan now costs $8.99, up from $7.99, while the standard plan jumps to $19.99 and the premium tier rises to $26.99.
Fees for “extra member” add-ons have also increased — $6.99 per additional user on ad-supported plans (previously $5.99) and $9.99 for ad-free accounts (up from $8.99).
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Netflix justified the price hike by pointing to its growing slate of content and new ventures such as live shows and video podcasts.
The streamer plans to pour $20 billion into programming this year, roughly $2 billion more than in 2025, as it aims to boost both subscribers and ad revenue.
The company previously forecast 2026 revenue between $50.7 billion and $51.7 billion, noting that higher membership fees and a near-doubling of ad income would drive growth.
The move follows similar hikes by other major streamers seeking to balance rising content costs with profitability pressures.
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This article Netflix Hikes Prices For All Plans As Content Spending Surges originally appeared on Benzinga.com
