No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Saturday, October 4, 2025
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Business

How American CEOs have started speaking in roundabout ways to keep Trump’s terror at bay

by TheAdviserMagazine
4 months ago
in Business
Reading Time: 3 mins read
A A
How American CEOs have started speaking in roundabout ways to keep Trump’s terror at bay
Share on FacebookShare on TwitterShare on LInkedIn


American business leaders are adopting a new playbook in order to make sure Trump remains in good humour — be vague, avoid being direct, don’t mention “Trump” by name.

According to a report in the New York Times, for the CEOs of US in the era of Donald Trump, public speaking has become a fraught balancing act — one single misadventure while speaking could invite fire from the president. They have now carefully cultivated the habit of holding their tongue to a considerable degree when they speak, even in matters of great importance to their business.

Costs are rising for American companies in the wake of Trump’s tariffs as sourcing of materials has become costlier. During earnings calls, companies have to inform shareholders of the same and tell them how they plan to deal with the rising costs. Normally, it involves passing on the extra cost to consumers. But because of the fear of Trump, no company is feeling free to say so publicly.This terror has seeped so deep into the US corporate psyche that a new culture of bizarre euphemism — aimed at keeping Trump from going berserk — has begun taking root across businesses.

Costly lessons

Retail major Walmart learnt it the hard way. During a recent earnings call, Walmart CEO Doug McMillon expressed appreciation that tariffs on Chinese goods had dropped from 145% to 30%. Still, he admitted the company likely couldn’t “absorb all the pressure.” Walmart’s CFO later told CNBC the retailer was preparing to implement some price increases as early as this month.

Live Events

Shortly afterward, Trump posted on Truth Social, scolding Walmart for using tariffs as a justification for price hikes. He demanded that Walmart, the largest retail chain in the country, and China should “EAT THE TARIFFS,” warning ominously, “I’ll be watching, and so will your customers!”That message has not gone unnoticed in corporate boardrooms across the nation. So, at a time when the consequences of Trump’s tariff policies are rippling through businesses, CEOs have been left tongue-tied.Here are some samples collated by the New York Times that give a taste of what businesses are facing under Trump:When companies want to mention tariffs, they are told by advisers to say “sourcing cost”, “input cost” or “supply chain cost” instead. When companies want to mention the financial impacts of Trump’s trade policies, advisers suggest saying the “fluid” or “uncertain” economic environment.When companies want to mention global supply chain reconfiguration costs, advisers suggest they instead say an opportunity to increase “productivity”.https://www.instagram.com/p/DKKKV-gO2aa/?igsh=M296OTA3NHVscG91&img_index=1

New normal

Under Trump, straightforward commentary has sometimes provoked strong pushback. According to NYT’s report, when Mattel reported its quarterly earnings in early May, the company said it would increase prices on toys sold in the US because of the then-145% tariff on Chinese imports. It also withdrew its annual financial forecast, citing volatility in trade policy.

Mattel CEO Ynon Kreiz appeared on TV and, when asked whether domestic manufacturing could be a cost-effective alternative, replied bluntly: “We don’t see that happening.”

A few days later, inside the Oval Office, Trump publicly expressed his dissatisfaction. He floated the idea of placing a 100% tariff on Mattel’s goods and predicted, “They won’t sell one toy in the United States.” He also added, “I wouldn’t want to have him as an executive too long.”

Financial analysts and corporate consultants have predicted that, moving forward, retail executives will aim to sidestep direct commentary on tariffs in upcoming investor discussions.

“Are they scared of Trump? Absolutely,” David Swartz, senior equity analyst at Morningstar, told NYT. “Even mild, factual comments—like those from Walmart and Mattel—can provoke him, simply because they tell the truth about his policies.”

Fear has led American companies to treat tariffs as an “unchangeable reality rather than challenge their legitimacy”, the newspaper quoted Swartz as saying.





Source link

Tags: AmericanBayCEOsroundaboutSpeakingStartedterrorTrumpsWays
ShareTweetShare
Previous Post

David Sacks Says US May Buy More Bitcoin, And Metaplanet Did

Next Post

Stellantis names Italian car executive Antonio Filosa its new CEO

Related Posts

edit post
Apollo Global, Citi, Robinhood among week’s biggest financial movers

Apollo Global, Citi, Robinhood among week’s biggest financial movers

by TheAdviserMagazine
October 4, 2025
0

Oct. 04, 2025 1:33 PM ETC, WFC, GL, RJF, IBKR, CINF, IVZ, APO, COIN, HOODBy: Gaurav Batavia, SA News EditorDKosigThis...

edit post
Tens of thousands march in Barcelona and Rome to protest Israel’s campaign in Gaza

Tens of thousands march in Barcelona and Rome to protest Israel’s campaign in Gaza

by TheAdviserMagazine
October 4, 2025
0

Tens of thousands of people marched in Barcelona on Saturday and big crowds turned out in Rome for a second...

edit post
NATO ally warns of ‘hybrid war’ threat from Russia as drones plague European military bases and airports

NATO ally warns of ‘hybrid war’ threat from Russia as drones plague European military bases and airports

by TheAdviserMagazine
October 4, 2025
0

Denmark, a founding member of NATO, has added to growing alarms about the threat of “hybrid war” from Russia as...

edit post
Robert Kiyosaki Slams Warren Buffett’s Gold and Silver U-Turn, Predicts Market Crash

Robert Kiyosaki Slams Warren Buffett’s Gold and Silver U-Turn, Predicts Market Crash

by TheAdviserMagazine
October 4, 2025
0

Financial educator Robert Kiyosaki expressed concerns over Warren Buffett‘s recent endorsement of gold and silver investments, hinting at a possible market crash....

edit post
The U.S. is about to hold the government’s biggest coal sales in over a decade even as demand wanes

The U.S. is about to hold the government’s biggest coal sales in over a decade even as demand wanes

by TheAdviserMagazine
October 4, 2025
0

U.S. officials in the coming days are set to hold the government’s biggest coal sales in more than a decade,...

edit post
Dow Jones Futures: Rally At Highs With Nvidia A Buy, Palantir A Sell; Big Tesla News Due

Dow Jones Futures: Rally At Highs With Nvidia A Buy, Palantir A Sell; Big Tesla News Due

by TheAdviserMagazine
October 4, 2025
0

Dow Jones futures will open Sunday evening, along with S&P 500 futures and Nasdaq futures. The stock market rally hit...

Next Post
edit post
Stellantis names Italian car executive Antonio Filosa its new CEO

Stellantis names Italian car executive Antonio Filosa its new CEO

edit post
Nissan Seeks to Raise  Billion With UK Government Backing

Nissan Seeks to Raise $7 Billion With UK Government Backing

  • Trending
  • Comments
  • Latest
edit post
What Happens If a Spouse Dies Without a Will in North Carolina?

What Happens If a Spouse Dies Without a Will in North Carolina?

September 14, 2025
edit post
California May Reimplement Mask Mandates

California May Reimplement Mask Mandates

September 5, 2025
edit post
Does a Will Need to Be Notarized in North Carolina?

Does a Will Need to Be Notarized in North Carolina?

September 8, 2025
edit post
DACA recipients no longer eligible for Marketplace health insurance and subsidies

DACA recipients no longer eligible for Marketplace health insurance and subsidies

September 11, 2025
edit post
‘Quiet luxury’ is coming for the housing market, The Corcoran Group CEO says. It’s not just the Hamptons, Aspen, and Miami anymore

‘Quiet luxury’ is coming for the housing market, The Corcoran Group CEO says. It’s not just the Hamptons, Aspen, and Miami anymore

September 9, 2025
edit post
Tips to Apply for Mental Health SSDI Without Therapy

Tips to Apply for Mental Health SSDI Without Therapy

September 19, 2025
edit post
A Blurry Future for Eye Tracking Stocks

A Blurry Future for Eye Tracking Stocks

0
edit post
Tens of thousands march in Barcelona and Rome to protest Israel’s campaign in Gaza

Tens of thousands march in Barcelona and Rome to protest Israel’s campaign in Gaza

0
edit post
Newsom vows to pull state funding from California colleges that sign Trump’s compact

Newsom vows to pull state funding from California colleges that sign Trump’s compact

0
edit post
Individualism and the Violence of the Identitarian Left

Individualism and the Violence of the Identitarian Left

0
edit post
Apollo Global, Citi, Robinhood among week’s biggest financial movers

Apollo Global, Citi, Robinhood among week’s biggest financial movers

0
edit post
DexCheck Hires Pudgy Penguins NFT Artist As Lead Creative

DexCheck Hires Pudgy Penguins NFT Artist As Lead Creative

0
edit post
A Blurry Future for Eye Tracking Stocks

A Blurry Future for Eye Tracking Stocks

October 4, 2025
edit post
Hot Stocks: KW 40 / 2025 – Elektronik-Komponenten-Aktien!

Hot Stocks: KW 40 / 2025 – Elektronik-Komponenten-Aktien!

October 4, 2025
edit post
Apollo Global, Citi, Robinhood among week’s biggest financial movers

Apollo Global, Citi, Robinhood among week’s biggest financial movers

October 4, 2025
edit post
Tens of thousands march in Barcelona and Rome to protest Israel’s campaign in Gaza

Tens of thousands march in Barcelona and Rome to protest Israel’s campaign in Gaza

October 4, 2025
edit post
Individualism and the Violence of the Identitarian Left

Individualism and the Violence of the Identitarian Left

October 4, 2025
edit post
Colleagues Retiring Younger Than You? How to Stay Relevant or Find Purpose Again

Colleagues Retiring Younger Than You? How to Stay Relevant or Find Purpose Again

October 4, 2025
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • A Blurry Future for Eye Tracking Stocks
  • Hot Stocks: KW 40 / 2025 – Elektronik-Komponenten-Aktien!
  • Apollo Global, Citi, Robinhood among week’s biggest financial movers
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.