No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Sunday, September 21, 2025
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home College

How Students Use Generative AI Beyond Writing – Faculty Focus

by TheAdviserMagazine
4 months ago
in College
Reading Time: 4 mins read
A A
How Students Use Generative AI Beyond Writing – Faculty Focus
Share on FacebookShare on TwitterShare on LInkedIn


Over the last two years, I’ve witnessed the rise in students’ use of generative AI as whole. Not surprisingly, more students are using generative AI to assist them in writing. 

In an undergraduate business communication course that I oversee, the percentage of students who declared their use of generative AI for a writing assessment (i.e. business proposal) increased steadily over four semesters from 35% in 2023 to 61% in 2025. What’s more fascinating is the corresponding increase in the reported use of generative AI for their spoken assessment – their presentation (i.e. pitch) – from only 18% in 2023 to 43% in 2025.  

*Note that there were about 350 students per semester and a total of about 1200 students over four semesters/two years.   

You may be wondering, how exactly are these students using generative AI for presentations? 

They reported using generative AI to: 

Create and edit visuals (e.g. images, prototypes/ mockups, logos) 

Get inspiration for rhetorical devices (e.g. taglines, stories, alliterations) 

Prepare for the Q&A (e.g. generate questions, review/structure answers) 

Beyond verbal language, visuals are an important facet of communication and students need to be prepared for more multimodal communication tasks at the workplace (Brumberger, 2005). With digital media, there has been a shift in balance between words and images (Bolter, 2003) which can be seen in websites, reports and even manuals. A students’ ability to communicate in writing and speaking must now be complemented with a proficiency in visual language. Now, generative AI can reduce those barriers to creative visual expression (Ali et al., 2004). 

For example, students on my business communication course use AI tools to create prototypes and mockups of their project ideas to complement their explanations. When they are unable to generate exactly what they need, they edit those images with traditional editing software or more recently, software with generative AI editing abilities such as Adobe firefly which allows users to select specific areas of an image and use “generative fill” to brainstorm and edit it without advanced technical skills. This and other AI text generators including Dall-e (Openart) and Midjourney have opened up possibilities for communicators to enhance their message using visuals. 

Here are the AI Visual Tools students have reported using in their written and spoken assessment over two years: 

What’s interesting from the list is not only an increase in the number of AI tools used but the type of tools used (1) for specific purposes like Logopony, for the creation of logos, Usegalileo, for app Interface designs, and Slidesgo, for the creation of slides, as well as AI tools (2) for editing such as Photoshop AI, Adobe Firefly, and Canva. Beyond that, we can see how students are using different tools from companies that are constantly evolving such as Canva with Magic Studio and Dream Lab, OpenAI who has integrated Dall-e into ChatGPT, as well as their latest offering, Sora, and even Google who now has Gemini Flash 2.0. Generative AI is also becoming more accessible on different platforms with the integration of Meta AI to WhatsApp, a cross-platform messaging app.  

Ultimately, this list provides a glimpse of what some undergraduate business students are dabbling with and educators should consider trying them out. More importantly, we could guide students in thinking about the visuals and graphics that they ultimately use because not all graphics are equally effective (Mayer and Moreno 2003). 

Some graphics are:  

DecorativeThey are neutral and may enhance the aesthetics but is not interesting or directly relevant. 

SeductiveThey may be highly interesting but may not be directly relevant and can distract the audience and cause their cognitive processing to focus on irrelevant material. 

InstructiveThey are directly relevant to the topic (Sung and Maye, 2012). 

However, it doesn’t mean that all visuals should be instructive because it depends on the goal of the communicator. For example, if the main goal is for enjoyment, then decorative visuals can enhance the aesthetics and seductive visuals can be so interesting that it leads to higher satisfaction, so we should remind students to be intentional in their use of visuals and AI tools. For example, AI tools tend to create visuals with a lot of extraneous details that may be distracting and lead to cognitive overload (Deleeuw and Mayer 2008) so students should refine their prompts by being more specific and precise (Hwang and Wu 2024) and they should be prepared to use editing software which can include other AI enhanced software like Adobe firefly and Imagen to achieve their final goal.  

There are limitations to what AI can do at the moment. 

It cannot be truly innovative because it learns from existing data. 

It cannot fully understand subtle aspects like culture, values or emotional nuances (Hwang and Wu 2024). 

But it can provide the stepping stone for students to visualize their ideas. 

Let’s encourage our students to be aware of what they want to achieve when using AI tools and be proactive in selecting, rearranging, editing and refining the visuals to suit their purposes. 

Aileen Wanli Lam is a Senior Lecturer and technology enthusiast at the National University of Singapore. She is fascinated by education technology and enjoys conversations about the latest industry developments. She is also passionate about professional communications, student engagement and educational leadership. 

References 

Ali, Safinah, Prerna Ravi, Randi Williams, Daniella DiPaola, and Cynthia Breazeal. “Constructing dreams using generative AI.” In Proceedings of the AAAI Conference on Artificial Intelligence, vol. 38, no. 21, pp. 23268-23275. 2024. 

Bolter, Jay David. “Critical theory and the challenge of new media.” (2003). 

Brumberger, Eva R. “Visual rhetoric in the curriculum: Pedagogy for a multimodal workplace.” Business Communication Quarterly 68, no. 3 (2005): 318-333. 

DeLeeuw, Krista E., and Richard E. Mayer. “A comparison of three measures of cognitive load: Evidence for separable measures of intrinsic, extraneous, and germane load.” Journal of educational psychology 100, no. 1 (2008): 223. 

Hwang, Younjung, and Yi Wu. “Methodology for Visual Communication Design Based on Generative AI.” International journal of advanced smart convergence 13, no. 3 (2024): 170-175. 

Mayer, Richard E., and Roxana Moreno. “Nine ways to reduce cognitive load in multimedia learning.” Educational psychologist 38, no. 1 (2003): 43-52. 

Sung, Eunmo, and Richard E. Mayer. “When graphics improve liking but not learning from online lessons.” Computers in human behavior 28, no. 5 (2012): 1618-1625. 



Source link

Tags: FacultyFocusGenerativestudentsWriting
ShareTweetShare
Previous Post

How is India benefiting from supply chain diversification away from China? Morgan Stanley’s Chetan Ahya explains

Next Post

Jihadists And Kurds To Fight Alongside US And Turkish Troops

Related Posts

edit post
Saudi and Australia forge new paths in education and research

Saudi and Australia forge new paths in education and research

by TheAdviserMagazine
September 19, 2025
0

During the visit, Al-Benyan met with Australia’s minister of education, Jason Clare, where discussions focused on expanding ties in higher...

edit post
Kimberly Harvey | The EDU Ledger

Kimberly Harvey | The EDU Ledger

by TheAdviserMagazine
September 19, 2025
0

Dr. Kimberly HarveyKimberly Harvey has been named Alfred University’s new vice president for Student Experience. Harvey will begin her duties...

edit post
Be a Good Colleague — It’s One of the Best Ways to Build Your Network

Be a Good Colleague — It’s One of the Best Ways to Build Your Network

by TheAdviserMagazine
September 19, 2025
0

fizkes/Shutterstock Professional development and skills-building are often front and center when it comes to conversations about career success and advancement....

edit post
Kean U to receive M in state funding to support merger

Kean U to receive $10M in state funding to support merger

by TheAdviserMagazine
September 19, 2025
0

Listen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief:...

edit post
From Lectures to Laughter: Strategies to Spark Joy in the Classroom – Faculty Focus

From Lectures to Laughter: Strategies to Spark Joy in the Classroom – Faculty Focus

by TheAdviserMagazine
September 19, 2025
0

In the fast-paced, demanding world of college education, joy might not be the first thing that comes to mind when...

edit post
Jenna Rickus | Diverse: Issues In Higher Education

Jenna Rickus | Diverse: Issues In Higher Education

by TheAdviserMagazine
September 18, 2025
0

Dr. Jenna Rickus Jenna Rickus has been named Senior Vice Provost at the University of Arizona, effective Sept. 29.  In this...

Next Post
edit post
Jihadists And Kurds To Fight Alongside US And Turkish Troops

Jihadists And Kurds To Fight Alongside US And Turkish Troops

edit post
Rolls-Royce CEO fired managers and held staff brainstorms as part of a ‘4 pillar’ turnaround plan that led to 600% share price jump

Rolls-Royce CEO fired managers and held staff brainstorms as part of a ‘4 pillar’ turnaround plan that led to 600% share price jump

  • Trending
  • Comments
  • Latest
edit post
What Happens If a Spouse Dies Without a Will in North Carolina?

What Happens If a Spouse Dies Without a Will in North Carolina?

September 14, 2025
edit post
California May Reimplement Mask Mandates

California May Reimplement Mask Mandates

September 5, 2025
edit post
Who Needs a Trust Instead of a Will in North Carolina?

Who Needs a Trust Instead of a Will in North Carolina?

September 1, 2025
edit post
Does a Will Need to Be Notarized in North Carolina?

Does a Will Need to Be Notarized in North Carolina?

September 8, 2025
edit post
DACA recipients no longer eligible for Marketplace health insurance and subsidies

DACA recipients no longer eligible for Marketplace health insurance and subsidies

September 11, 2025
edit post
Big Dave’s Cheesesteaks CEO grew up in ‘survival mode’ selling newspapers and bean pies—now his chain sells a  cheesesteak every 58 seconds

Big Dave’s Cheesesteaks CEO grew up in ‘survival mode’ selling newspapers and bean pies—now his chain sells a $12 cheesesteak every 58 seconds

August 30, 2025
edit post
Gen Z job crisis: Maybe there are just too many college graduates now

Gen Z job crisis: Maybe there are just too many college graduates now

0
edit post
Chicago’s Pension Funds Are Nearly Insolvent – Incoming m Bailout

Chicago’s Pension Funds Are Nearly Insolvent – Incoming $28m Bailout

0
edit post
Argentine central bank intervenes as peso hits record lows

Argentine central bank intervenes as peso hits record lows

0
edit post
7 Hidden Costs of Pet Ownership in Retirement

7 Hidden Costs of Pet Ownership in Retirement

0
edit post
Miran urges half-point rate cut in lone Fed dissent

Miran urges half-point rate cut in lone Fed dissent

0
edit post
One of the key business stories to watch in 2026

One of the key business stories to watch in 2026

0
edit post
Gen Z job crisis: Maybe there are just too many college graduates now

Gen Z job crisis: Maybe there are just too many college graduates now

September 21, 2025
edit post
One of the key business stories to watch in 2026

One of the key business stories to watch in 2026

September 21, 2025
edit post
Argentine central bank intervenes as peso hits record lows

Argentine central bank intervenes as peso hits record lows

September 21, 2025
edit post
7 Hidden Costs of Pet Ownership in Retirement

7 Hidden Costs of Pet Ownership in Retirement

September 21, 2025
edit post
Republican senator blasts FCC chair’s comments on Kimmel — ‘Absolutely inappropriate’

Republican senator blasts FCC chair’s comments on Kimmel — ‘Absolutely inappropriate’

September 21, 2025
edit post
10 Glidepath Designs That Don’t Ignore Your Real Spending

10 Glidepath Designs That Don’t Ignore Your Real Spending

September 21, 2025
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • Gen Z job crisis: Maybe there are just too many college graduates now
  • One of the key business stories to watch in 2026
  • Argentine central bank intervenes as peso hits record lows
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.