Market Analysis

Recent data from Digital Applied indicates that deals involving a partner overlay now achieve a 3.6 times higher win rate...

Manufacturers that sell through distributors and resellers must track opportunities carefully to maintain pipeline visibility and maximize revenue. However, as...

US dollar remains supported by hawkish Fed expectations and resilient economic data. Easing geopolitical tensions reduced safe-haven demand but failed...

What if your executive team viewed channel spend as a predictable revenue engine rather than an opaque cost center? When...

Markets opened bullish on Sunday, and oil prices dropped. The Iran peace trade seems to be back in full swing....

US-Iran peace deal, core PCE price index, and more AI-linked earnings could dominate the coming week. Marvell is the high-flyer,...

By 2026, 62% of companies with an annual recurring revenue exceeding $25 million have already adopted a PRM platform, yet...

According to CinnaLab research from March 2026, only 10.3% of partner programs currently use a dedicated PRM platform, while over...

Rather than signaling a search for a strong breakout in the second half of May, Bitcoin appears to be in...

A PRM vendor is only as valuable as the accuracy of the data it processes. If your current system cannot...