Market Analysis

It’s ironic that on the day when the 2026 Golden Globes nominations get announced (with a lion’s share tied to...

Computer Market Research (CMR): The Ultimate Channel Management Compendium PART 1 Table of Contents for Part 1 Introduction to Channel...

The US dollar index has slipped over the past week as more traders expect the to cut rates. It is...

Most B2B organizations track win rates, but few understand why they win or lose deals. Without identifying the root causes,...

This morning, following an expedited (and closely watched) bidding process, Netflix announced it has entered into a definitive agreement with...

Gen Zers Break From Millennials On Holiday Social Shopping Gen Z has long led in browsing, discovery, and shopping on...

Bitcoin traded through a volatile week as mixed macro signals and uneven flows from ETFs and exchanges pulled the market...

If you’ve talked to Forrester about Customer Feedback Management Solutions in the past year or so, it’s likely you got...

We’ve been publishing evaluative research at Forrester for over two decades, with a methodology designed to uncover and showcase meaningful...

Why is it important to keep human resources and revenue enablement functions separate when onboarding a new B2B sales hire?...