Market Analysis

Answer engine optimization (AEO) demands broader, more intensive collaboration than SEO, which runs on ad hoc coordination between content marketers,...

In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders...

Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok. This deal, reportedly valued...

As Federal Reserve expectations continue building momentum for 2026, Real Estate Investment Trusts (REITs) are emerging as among the most...

Digital analytics solutions have evolved far beyond simple web tracking. Today, they provide a holistic view of customer behavior across...

This week brought developments that could shape ’s short and medium-term outlook. A 25 basis point rate cut by the...

Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond...

At Tanium Converge 2025 in Orlando, Florida, Tanium CEO Dan Streetman kicked things off by highlighting Tanium’s strategy shift —...

Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prédictions que Forrester anticipe pour l’année qui vient....

The long-standing gap between supply and demand for became clear in the second half of the year, especially in the...