Market Analysis

Trade promotions represent one of the largest investments manufacturers make to drive distributor engagement and increase product sales. However, without...

The advanced space composites market is witnessing significant growth as the global space industry increasingly prioritises lightweight, durable, and high-performance...

Most organizations treat their partner onboarding process as a simple administrative checklist, yet this narrow view is exactly why high-potential...

At B2B Summit North America this spring, Ian Bruce and Kelvin Gee opened their keynote session, “Make Brand + Demand...

When spreadsheet-based partner management carries a 15% error rate on POS data, manufacturers aren’t just losing clarity; they’re losing approximately...

With 75% of global B2B transactions now flowing through channel partners according to Continu research, the pressure on operations teams...

Each marketing leader I talk to has many of the same capabilities now. Microsoft Copilot, ChatGPT Enterprise, Claude Enterprise, and...

The Mintel Most Innovative (MMI) awards recognize standout product innovations from around the world that reflect changing consumer needs and...

Did you know that unresolved channel friction can strip 31% of your profits in just one year? It’s a sobering...

According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary...