Market Analysis

Despite the availability of sophisticated B2B data systems in 2026, 85% of companies still rely on manual spreadsheets as their...

Mintel Most Innovative (MMI) awards recognize groundbreaking product innovations that reflect evolving consumer needs and signal the future direction of...

At this spring’s B2B Summit North America, Forrester held its first-ever Future Leaders program — an invitation-only experience designed for...

Manufacturers use rebate programs to drive distributor engagement, increase sales volume, and strengthen channel relationships. However, managing rebates manually often...

Interest rates are the price of moneyWhen a central bank raises its rate, borrowing gets more expensive and saving gets...

Most channel leaders aren’t actually forecasting; they’re guessing based on fragmented data that’s already weeks out of date. You likely...

How much of your channel revenue remains obscured by manual spreadsheets and inconsistent POS reports from your partners? Most channel...

What if the revenue growth you’re reporting is actually being eroded by invisible financial leaks? For global enterprises, the importance...

A new archetype is emerging in Rev Ops: the “Claude Cowboy.” The term is gaining traction as shorthand for commercially...

Recent data indicates that 62% of companies with over $25 million in annual recurring revenue have now adopted a PRM...