Market Analysis

The average manufacturer loses up to 10% of their annual bottom line simply because they’re managing rebates & incentives through...

Fintech companies are outperforming traditional finance on the stock market this year The trend could continue, as fintech companies are...

Starbucks’ recent rewards program update should have been a brand win, with more ways to earn, clearer tiers, and friendlier...

A staggering 40% of channel marketing funds go unspent every year because the barrier to entry for partners is simply...

Convenience is no longer a nice-to-have, but a core value exchange between brands and consumers. Today’s consumers are often operating...

The global white hydrogen market is emerging as a promising sustainable energy segment, utilizing naturally occurring hydrogen reserves to accelerate...

Wednesday’s Fed FOMC meeting lands at a fragile moment for markets. Consensus is that the Fed will keep rates unchanged...

The Extra High Voltage (EHV) cables market is witnessing significant growth due to rising electricity demand and the need for...

Why do 60% of manufacturers still allow their brand identity to be diluted by fragmented partner messaging? If your brand...

The big breakup — enter the new power partnership The Shopify-OpenAI partnership, touted since the fall of 2025, appears to...