Market Analysis

As artificial intelligence moves from experimentation to enterprise-wide deployment, sovereignty concerns now touch every layer of the  of the AI...

Commerce software, from order management systems to site search, requires users to configure rules, create objects, tune experiences, and manage...

Marketing leaders would never decide to create an organizational structure that operates inefficiently and negatively impacts buyer experience, yet that’s...

Did you know that organizations implementing automated systems typically recover between 2% and 4% of their rebate-related revenue through improved...

Partner-sourced deals have a 53% higher win rate and close 46% faster than non-partner deals, according to xAmplify research from...

Each year, Forrester publishes its US Customer Experience Index (CX Index™) rankings, benchmarking CX quality across 11 industries plus the...

Today, Microsoft announced Project Perception: a series of red, blue, and green team agents designed to be coordinated together in...

Three years ago, the biggest question surrounding AI was whether organizations would adopt it. We have that answer. Today, 77%...

Architecture and delivery leaders are under pressure from every direction. They are expected to modernize platforms, reduce technical debt, improve...

Trade promotions represent one of the largest investments manufacturers make to drive distributor engagement and increase product sales. However, without...