Market Analysis

Social media fads like “girl dinner” snack plates, freeze-dried candy, and Dubai chocolate have helped to move multisensory snack and...

The last decade has been one of the most challenging for retailers, full of sharp turns in both directions. When...

Italian B2B marketing leaders are not struggling with direction. If anything, they are among the most focused when it comes...

A data management strategy is a structured approach for collecting, organizing, storing, and analyzing business data across the organization. For...

Global markets are entering June with the US dollar still searching for direction, even as its influence continues to be...

By 2026, 62% of companies with annual recurring revenue exceeding $25 million have adopted a PRM platform to manage their...

One of the most popular experiences at CX Forum East is the chance to meet one on one with a...

Nearly 50% of available Market Development Funds (MDF) go unused every year, largely because the administrative burden of manual validation...

If your company loses 15% of its revenue to data errors, you aren’t just facing an operational hiccup; you’re dealing...

Insights From The Forrester Women’s Leadership Roundtables At B2B Summit At this year’s B2B Summit, I had the privilege of...