Market Analysis

Forrester assessed 41 major US retailers for our Total Experience Score to determine how well brands win and serve customers....

You already have journey maps. That’s not the problem. Last week, in a portfolio discussion, a team reviewed a backlog...

Real-time data is reality. It is the context that represents the physical and digital reality of what is happening in...

Every organization is investing in AI. Far fewer are getting business outcomes from it. Forrester’s Customer Experience Index (CX Index™)...

Did you know that your organization could be losing up to 5% of its realized EBITDA every year simply because...

We’ve just wrapped up CX Forum East, and I’m still energized by all the great sessions, conversations, and experiences of...

As buyers increasingly research, compare, and purchase products online, manufacturers must adapt the way they engage distributors, resellers, and end...

The Sodium-Ion Battery Market is emerging as an important segment within the global energy storage industry, driven by the need...

The past year has been a volatile one for B2B marketing, sales, and product leaders, characterized by a need to...

Top 10 Global Economic Events of 2026 That Moved Financial MarketsThe year 2026 witnessed several significant economic and geopolitical developments...