Market Analysis

A PRM vendor is only as valuable as the accuracy of the data it processes. If your current system cannot...

Agentic AI is no longer defined by chat-based interactions or experimental prototypes, but by its growing ability to execute work...

Nvidia’s exceptional earnings failed to spark a stock rally. Should this be seen as a warning sign for the most...

Our latest evaluation of workforce identity security providers, The Forrester Wave™: Workforce Identity Security Platforms, Q2 2026, is now available!...

I’m Joe Schiavone. Last time, we talked about roadmaps, remember? The best ones are built to come apart on purpose and...

The Forrester Wave™: Document Mining And Analytics Platforms, Q2 2026 highlights a market that is broad, fragmented, and rapidly evolving...

Stripe announced 288 products at Sessions 2026. Impressive on its own — but what struck me more was the thesis...

Campaigns keep shipping. Dashboards keep glowing. But scratch the surface and a harder truth emerges: Many teams repeat last year’s playbooks...

Manual data entry in channel management leads to error rates as high as 15%. For a scaling organization, these inaccuracies...

At I had the distinct privilege to interview Meredith Winczewski, CMO for industrial automation at Honeywell. It was an engaging conversation that unpacked the transformation she led: shifting...