Nestlé to buy “ready-to-drink meals” firm Yfood outright

Nestlé has snapped up the rest of Yfood, the “ready-to-drink meals” firm in which it first invested three years ago.

The deal, announced today (3 June), is the first acquisition made by Nestlé since CEO Philipp Navratil took the helm at the world’s largest food-and-drinks group last September.

It also follows the deal, announced in March, that saw Danone agree to pay a reported €1bn ($1.16bn) for Yfood rival Huel.

As with Nestlé’s purchase of its initial 49% stake in Yfood in 2023, the financial terms of the latest transaction were not disclosed.

Yfood was founded in 2017 by Ben Kremer and Noël Bollmann. Kremer and Bollman remained majority shareholders and led the business after Nestlé first invested. Past investors in Yfood have included dairy group Fonterra, which took part in a funding round in 2020.

Munich-based Yfood sells its meal-in-a-drink products in 30 countries.

In a brief statement, Nestlé said Yfood’s sales were around €150m in 2025, which, the Swiss giant added, “represented double-digit year-on-year growth”.

“Through strong brand building, expanded distribution and continuous product innovation, the company has achieved sustained growth,” Nestlé said.

“Yfood is now preparing for its next phase of growth, including the brand’s expansion into new markets beyond Europe.”

Nestlé said the “leadership of Yfood” would pass to Jolanda Schwirtz, one of the company’s executives. On Schwirtz’s LinkedIn profile, her job role is intrapreneur and synergy officer.

Bollmann, who like Kremer has held the role of co-CEO, said: “The next step for Yfood is global. To achieve that, the brand needs a partner with worldwide distribution and infrastructure. The past three years of partnership with Nestlé have proven that Yfood scales profitably across borders. We are handing over Yfood at the exact moment the brand is ready for the world – and to the partner who can take it there.”

“Nestlé to buy “ready-to-drink meals” firm Yfood outright” was originally created and published by Just Drinks, a GlobalData owned brand.

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