Across industries, competitive advantage increasingly depends on an organization’s ability to apply AI to decisions, operations, and customer experiences. As enterprises adopt more autonomous and context-aware systems, data architectures built over decades are proving insufficient. Agentic AI requires data environments that deliver context, responsiveness, and semantic consistency at scale. At Forrester, my research focuses on […]
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How to Calculate MDF ROI: A Strategic Guide for 2026
Industry research indicates that nearly 50% of available Marketing Development Funds go unused every year. This massive waste often stems...
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