INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE
There are discount online brokerages, and there are truly discount online brokerages.
Formerly known as You Invest by J.P. Morgan, J.P. Morgan Self-Directed Investing is among the latter. Not because it’s bare-bones or devoid of any of the useful tools and features DIY investors (including new investors) need to stay on top of the market, but because it’s really inexpensive. All J.P. Morgan Self-Directed Investing clients qualify for unlimited free stock and ETF trades, resulting in extremely low costs for self-directed investing.
Even if you’re not an existing Chase customer, you’ll pay essentially nothing to trade stocks and ETFs here, and you’ll enjoy truly commission-free trading on the self-directed side. J.P. Morgan has a reasonably priced managed investing option too, though it’s basically a robo-advisor that’s not a suitable replacement for high-asset investors seeking truly bespoke advice and management.
So if you’re looking for a low-cost trading or managed investing option that delivers everything you need to build a diversified portfolio and nothing you don’t, J.P. Morgan Self-Directed Investing is worth considering.
J.P. Morgan Investing Platforms and Plans
J.P. Morgan has two distinct trading platforms: a low-cost DIY brokerage option and a reasonably priced, hands-off automated managed investment option, both available in a desktop platform and mobile app.
However, account type options are notably limited compared to competitors. J.P. Morgan Self-Directed Investing currently offers only individual taxable brokerage accounts and tax-advantaged retirement accounts (Roth and traditional IRA). Unlike the original version of this platform, joint accounts are no longer available through the self-directed platform, which is a significant limitation for couples and business partners. You also won’t find custodial accounts, SEP IRAs, SIMPLE IRAs, or 529 college savings plans here.
Here’s the skinny on J.P. Morgan Self-Directed Investing and J.P. Morgan Automated Investing.
J.P. Morgan Self-Directed Investing
J.P. Morgan Self-Directed Investing is J.P. Morgan’s low-cost DIY brokerage platform. It offers unlimited commission-free trades (stock and ETF) with no account minimums and no balance requirements.
While options trades are commission-free, J.P. Morgan does charge a $0.65 fee per contract, plus small regulatory fees.
Account Opening Bonus
Open a new J.P. Morgan Self-Directed Investing account by January 8, 2026, and fund your account with qualifying deposits within 45 days to earn a bonus worth up to $700.
Bonus tiers are as follows:
Deposit $5,000 to $24,999: $50 bonus
Deposit $25,000 to $99,999: $150 bonus
Deposit $100,000 to $249,999: $325 bonus
Deposit $250,000 or more: $700 bonus
Your bonus will be determined on Day 45. You must maintain your new funds for 90 days, after which J.P. Morgan Investing will deposit the bonus directly into your account within 15 days.
Available Self-Directed Investment Products
J.P. Morgan Self-Directed Investing offers access to six investment products:
Stocks. J.P. Morgan Self-Directed Investing customers can execute commission-free online stock trades in U.S.-listed stocks. The platform offers access to over 6,000 stocks, though penny stocks and some over-the-counter stocks have restrictions.
Fractional Shares. You can now buy fractional shares of stocks and ETFs for as little as $5, making it easier to build a diversified portfolio even with limited capital. However, this feature is limited to stocks in the S&P 500 and Nasdaq-100 indexes and select ETFs – you can’t buy fractional shares of every stock on the platform.
ETFs. J.P. Morgan Self-Directed Investing offers access to thousands of U.S.-listed ETFs, covering a range of sectors, asset classes, indexes, and investing objectives. A notable new addition is cryptocurrency ETFs, which allow investors to gain exposure to Bitcoin, Ethereum, and other digital assets without directly holding cryptocurrencies. These instruments generally carry expenses and fees that J.P. Morgan can’t control.
Mutual Funds. J.P. Morgan Self-Directed Investing offers access to approximately 3,000 no-transaction-fee mutual funds, plus additional funds that may carry transaction fees. Like ETFs, mutual funds may carry expenses and fees that J.P. Morgan can’t control.
Fixed Income. J.P. Morgan Self-Directed Investing’s fixed-income products include government and corporate bonds, with enhanced tools for finding and comparing yields. U.S. Treasury bills, notes, and bonds trade commission-free on the primary market. Corporate, municipal, and agency bonds, as well as brokered CDs, cost $10 per trade plus $1 per bond over 10 bonds (with a $250 maximum). J.P. Morgan offers one of the widest bond selections of any online broker.
Options. Subject to approval, J.P. Morgan Self-Directed Investing offers options trading with significant recent enhancements. Options are now available in Traditional IRAs and Roth IRAs (Levels 1 and 2), and the platform features an improved all-in-one trading ticket with Greeks data (delta, gamma, theta). Available strategies include covered calls, cash-secured puts, protective puts, long calls, and long puts.
J.P. Morgan Self-Directed Investing doesn’t offer access to alternative investment products like direct cryptocurrency trading, futures, or forex.
Portfolio Builder for Self-Directed Clients
If you’re not sure where to begin your investing journey, use J.P. Morgan’s Portfolio Builder tool to get started. Included free with J.P. Morgan Self-Directed Investing, it’s a helpful automated assistant that can help you design your own asset allocation strategy and place trades on your behalf.
J.P. Morgan Automated Investing
J.P. Morgan Automated Investing is J.P. Morgan’s managed investing account option. For a flat advisory fee of 0.35% of assets under management, J.P. Morgan’s algorithm-driven robo-advisor software builds and manages diversified portfolios based on your objectives and risk tolerance.
J.P. Morgan Automated Investing starts by asking you a few basic questions about your time horizon, investing goals, and risk tolerance. It then creates the semi-customized asset allocation that best fits your answers, and it periodically rebalances the portfolio as market moves erode the initial allocation.
J.P. Morgan Automated Investing accounts only include stocks and ETFs. You can’t add mutual funds or fixed-income instruments here. However, some ETFs may be composed largely or entirely of fixed-income instruments or track fixed-income indexes.
J.P. Morgan Automated Investing requires a minimum opening account balance of $500.
Advantages
Here’s why J.P. Morgan Investing might be right for you:
No Need to Have an Existing Chase Bank AccountAnyone can open a J.P. Morgan account. You don’t need to be an existing Chase Bank or credit card customer, or have any existing Chase accounts, to get started.
No Commissions for Self-Directed Stock or ETF TradesAll J.P. Morgan Self-Directed Investing clients qualify for unlimited free stock and ETF trades, resulting in extremely low costs for self-directed investing. Options are commission-free as well, though a $0.65 fee per contract does apply.
No Minimum to Open or Maintain a J.P. Morgan Self-Directed Investing AccountThere’s no minimum deposit required for a new J.P. Morgan Self-Directed Investing account. There’s also no minimum balance requirement moving forward. Both are great news for first-time investors without much starting capital.
Fractional Shares from $5The ability to invest in fractional shares of S&P 500 and Nasdaq-100 stocks and ETFs means you can start building a diversified portfolio with as little as $5 per investment, making high-priced stocks accessible to all investors.
Cryptocurrency Exposure Through ETFsWhile direct cryptocurrency trading isn’t available, the newly added cryptocurrency ETFs provide a regulated way to gain exposure to digital assets like Bitcoin and Ethereum.
Enhanced Options TradingThe improved options platform now includes Greeks data directly in the trade ticket and, importantly, options trading is now available in Traditional and Roth IRAs (Levels 1 and 2), providing more flexibility for retirement investors.
Outstanding Fixed Income SelectionJ.P. Morgan offers one of the widest bond selections among online brokers, with commission-free Treasury trading and competitive pricing on corporate, municipal, and agency bonds. Enhanced tools make it easier to find and compare yields.
Reasonable Management Fees for J.P. Morgan Automated InvestingJ.P. Morgan Automated Investing charges a flat annual management fee: 0.35% of assets under management, regardless of portfolio size or allocation. That’s in line with other highly ranked automated investing platforms and significantly lower than the cost of a full-service human investment manager.
IRAs AvailableJ.P. Morgan offers traditional and Roth IRAs, making it a great place to kickstart your retirement investing plans.
Seamless Banking IntegrationFor existing Chase customers, the integration of banking and investing in a single app with instant transfers between accounts is a major convenience that shouldn’t be underestimated.
Disadvantages
Consider these disadvantages before opening a J.P. Morgan Investing account:
Limited Account TypesThis is the platform’s most significant limitation. J.P. Morgan Self-Directed Investing no longer offers joint accounts, and it doesn’t offer custodial accounts, SEP IRAs, SIMPLE IRAs, 529 plans, or trust accounts (except under special circumstances). This makes it unsuitable for many investors with more complex needs. Competitors like Fidelity, Charles Schwab, and Merrill Edge offer far more account type options.
Rock-Bottom Interest on Uninvested CashYour uninvested cash earns just 0.01% APY, which is essentially nothing. Many competing brokers offer automatic money market fund sweep options with yields of 4% or more. While J.P. Morgan does offer a deposit sweep option to earn higher rates, it’s not automatic and requires contacting customer service to set up. This is a significant disadvantage if you typically keep cash in your account.
Restricted Fractional Share InvestingFractional shares are only available for S&P 500 and Nasdaq-100 stocks and select ETFs. This is more limited than competitors who offer fractional shares on thousands of stocks.
No Tier Discounts for Higher-Asset Portfolios AccountsUnlike some automated investment management platforms and most full-service human advisors, J.P. Morgan Automated Investing doesn’t offer tier discounts for higher-asset accounts. Since this vertical’s standard fee isn’t outrageous, that isn’t a dealbreaker, but it would be nice for clients with the means to bring substantial investable assets to the table to get a break for doing so. J.P. Morgan does offer asset management solutions for higher-net-worth clients, but many younger investors don’t meet the hefty asset minimums.
Limited Guidance From Human Investment ProfessionalsNeither J.P. Morgan Self-Directed Investing nor J.P. Morgan Automated Investing offer a fully managed investment option that puts human financial advisors and wealth managers at customers’ beck and call. For self-directed investors, that’s probably not an issue, but more hands-off investors might well prefer the security that comes with a human backstop.
No Advanced Trading ToolsThe platform lacks sophisticated charting tools, technical indicators, and real-time streaming data that active traders depend on. There’s no downloadable trading platform – only web and mobile interfaces designed for long-term investors.
How J.P. Morgan Investing Stacks Up
J.P. Morgan Investing is just one of several online brokerages that pair a self-directed trading platform with a managed investments option. It compares favorably on costs – with $0 stock and ETF commissions and a competitive 0.35% fee for automated investing – but falls short on account type availability. Competitors like Ally Invest offer similar commission-free trading with more account type flexibility, while Fidelity and Charles Schwab provide superior cash management options with automatic money market sweeps that earn 4% or more on uninvested cash.
For Chase customers who value seamless banking integration and don’t need specialized account types, J.P. Morgan Self-Directed Investing delivers excellent value. For investors requiring joint accounts, custodial accounts, or better cash management, alternatives may be more suitable.
Final Word
J.P. Morgan Self-Directed Investing (formerly You Invest by J.P. Morgan) is a versatile, low-frills platform for self-directed investors, hands-off types, and those seeking a blend of professional guidance and DIY flexibility. With unusually low commissions, reasonable management fees, fractional shares, cryptocurrency ETFs, enhanced options trading (including in IRAs), and an outstanding fixed income selection, it’s a strong choice for price-sensitive investors.
The platform shines brightest for existing Chase customers who appreciate having all their financial accounts integrated in one place with instant transfers and consolidated reporting. The recent additions of cryptocurrency ETFs and options trading in retirement accounts make it more competitive with leading brokers.
However, the extremely limited account types – particularly the absence of joint accounts – and the rock-bottom 0.01% APY on uninvested cash are significant drawbacks that will make this platform unsuitable for many investors. The groups that aren’t so well-served by J.P. Morgan are sophisticated investors and high-frequency day traders, who simply won’t find the sorts of execution-oriented tools they need to practice their craft effectively, as well as couples and business partners who need joint accounts or parents who need custodial accounts.
If you’re a Chase customer seeking straightforward, low-cost investing with good research and strong fixed income options, J.P. Morgan Self-Directed Investing is worth serious consideration. If you need more account flexibility or better cash management, look at Fidelity, Charles Schwab, or Interactive Brokers instead.
INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE
