Your Competition Is Using New Commerce Transformation To Siphon Your Customer Base

Now Live: The Commerce Services Landscape, Q3 2025

Commerce transformations are no longer multi-million-dollar commerce technology implementations. Rather, they focus on designing and running new strategies that further activate existing commerce tech investments. Commerce services providers are fusing services, software, AI technologies, and new alliances to help enterprise leaders finally solve the age-old challenges: fragmented tech, content, and data.

Acknowledging shifting consumer behaviors, 48% of digital business strategy decision-makers say that a new commerce strategy will be a priority for their organization over the next 12 months, per Forrester’s 2025 data. The commerce arena is set to compound significantly by 2040 and Forrester’s new evaluation of 40 commerce services providers validates that new commerce transformations bring:

Pioneering strategies and tech activation playbooks. The time-tested commerce playbooks of building digital experiences and driving demand through digital marketing are withering. Answer engines and distributed commerce require enterprises to rethink the dynamic nature of their product content to better anticipate the consumer’s moment of need. Services providers are pushing the boundaries of content, data, and UX design to make revenue from emerging channels a reality for businesses — with limited tech spend.
New frontiers for commerce software and services. Cohesive services-as-software solutions by several commerce services providers bring together omnichannel marketing, media, operations, and data as foundations to convert and retain consumers. Poised to disrupt forthcoming investments in standalone B2B or B2C commerce tech solutions, this new breed of software and services is also fueling mergers and acquisitions.
Real options for outcomes-based pricing begin. Commerce services success has been built on dysfunctional services pricing models that pin liability on the provider or the enterprise/project scope. Largely a fairytale until now, outcomes-based pricing models are gaining traction, with kickers to incentivize all actors and foster healthier partnerships.

What Does Your Commerce Transformation Look Like?

The Commerce Services Landscape, Q3 2025 report helps you understand, identify, and short-list the vendors that can best drive your commerce transformation initiatives. A Landscape features a market’s definition, value proposition, top use cases, and top vendors. Please get in touch with us — Forrester’s commerce team — for an inquiry or guidance session to explore the right strategy and tactics for your business.