Pyxus and tax technology implementation success

Two companies. Similar size, similar tax challenges, identical technology budgets. One transformed its tax operations in just eight months. The other struggled for two years with limited results. What made the difference?

At Thomson Reuters, we’ve seen that true transformation isn’t driven by technology alone. It’s shaped by how organizations orchestrate the entire implementation ecosystem. Our trusted partner network, featuring certified implementers like GTM and solution providers like Orbitax, plays a pivotal role in delivering consistent, high-impact results.

Pyxus International’s global rollout offers a compelling example of what’s possible when the right partnership model is in place from the start.

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What successful tax technology implementations have in common

Many organizations focus primarily on technology features when planning implementations. However, leading tax departments understand that success requires coordinated expertise across multiple dimensions:

Deep product knowledge across integrated solutions
Proven methodologies for organizational change
Industry-specific experience with tax workflows
Strategic orchestration of people, processes, and technology

Consider Pyxus International, a global agricultural enterprise operating in 30 jurisdictions, each with unique tax requirements. Their goal is to simplify tax preparation while laying a digital foundation for future innovation.

“The need for high-quality tax data is increasing exponentially,” explains Ashley Bristow, Sr. Tax Director at Pyxus. “Tax departments are one of the largest consumers of data across the company, yet they often struggle with data gathering and sensitization.”

Building the right implementation approach

Successful tax technology implementations don’t happen by chance. They’re built on strategic planning and expert execution. The most effective approaches combine integrated platforms with certified expertise to meet both immediate operational needs and long-term strategic goals.

For Pyxus, GTM crafted a tailored solution that integrated Thomson Reuters ONESOURCE with Orbitax technologies. This approach addressed current challenges while positioning the tax department for ongoing adaptability.

Three critical success factors for tax technology implementation

Three core elements consistently separate high-performing implementations from those that fall short:

1. Deep product expertise

Understanding how integrated solutions work together
Best-practice configurations
Experience across multiple solution providers

2. Proven implementation methodology

3. Industry-specific experience

Familiarity with tax department workflows
Knowledge of compliance requirements (e.g., Pillar 2)
Insights into common implementation challenges

Defining success through measurable outcomes

For Pyxus, success meant more than adopting new tools. It meant achieving lasting impact. Through a strategic collaboration with GTM, and by leveraging ONESOURCE and Orbitax, Pyxus reimagined its tax operations across three dimensions:

Operational excellence

ONESOURCE Income Tax became the backbone of Pyxus’s solution, enabling the team to:

Strategic enablement

The integrated approach allowed tax professionals to:

Review and update data outside peak periods
Focus on meaningful tax inputs and calculations
Improve audit clarity and traceability

Future-ready scalability

With consolidated tools and seamless data sharing, Pyxus is now equipped to:

Why the TR, GTM, and Orbitax partnership works

The success of Pyxus’s transformation wasn’t just about using the right tools, it was about choosing the right partners. This collaboration brought together a powerful mix of technology, expertise, and strategic alignment.

Three key selection criteria that drive results

1. Integrated platform architectureONESOURCE is purpose-built as a unified platform, enabling certified partners to build scalable, tailored solutions.

2. Strategic partner ecosystemThomson Reuters maintains a curated network of certified implementers and specialized providers, ensuring consistent methodologies and simplified vendor management.

3. Continuous innovationOngoing investments in platform enhancements and emerging technologies ensure implementations remain current and future-ready.

This comprehensive, collaborative model enabled Pyxus to achieve global transformation with both immediate impact and long-term value.

How ongoing collaboration drives continuous value

Tax transformation isn’t a one-time event — it’s an ongoing journey. The most successful technology implementations extend far beyond go-live.

Continuous value drivers

Platform evolution: ONESOURCE enhancements roll out automatically, minimizing disruption.

Regulatory adaptation: Integrated platforms and partner support help organizations respond to changes like Pillar 2 quickly and seamlessly.

Strategic growth support: Whether expanding into new markets or integrating acquisitions, the ecosystem provides a scalable foundation.

Partner coordination: Ongoing relationships with GTM and Orbitax ensure continuous optimization and strategic evolution.

Ready to explore your tax transformation?

Connect with our team to discuss your specific tax challenges and transformation goals.

GTM is a leading provider of corporate tax solutions. GTM’s unique approach centers on flexible solutions built to fit each client’s needs, delivering hands-on expertise and lasting value. GTM’s comprehensive core services include tax provision, income tax compliance, international tax, transfer pricing, sales and use tax, property tax, tax automation, tax training, tax credits and incentives, and tax consulting and planning — all delivered without red tape or corporate baggage. Learn more at https://gtmtax.com/.