No Result
View All Result
SUBMIT YOUR ARTICLES
  • Login
Sunday, September 21, 2025
TheAdviserMagazine.com
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal
No Result
View All Result
TheAdviserMagazine.com
No Result
View All Result
Home Market Research Business

Snap CEO Evan Spiegel promises new lightweight ‘Specs’ smart glasses next year, in race to beat Meta and Google to market

by TheAdviserMagazine
3 months ago
in Business
Reading Time: 3 mins read
A A
Snap CEO Evan Spiegel promises new lightweight ‘Specs’ smart glasses next year, in race to beat Meta and Google to market
Share on FacebookShare on TwitterShare on LInkedIn



Snapchat, long-known as a featherweight in the league of Big Tech giants, is hoping to best opponents Meta, Google and Apple by releasing its new augmented reality AI-enabled smart glasses months, maybe even years, before the big guys. 

Speaking at a conference on Tuesday, Snap CEO Evan Spiegel said the company would release a new version of its camera-equipped glasses next year that will incorporate an interactive, AI-enhanced digital screen within the lens. The 2026 release date would be ahead of Meta, which plans to release its AR “Orion” glasses in 2027, while Google has not attached a date to its Android XR glasses. 

“The tiny smartphone limited our imagination,” Spiegel said in his keynote at the Augmented World Expo conference in Long Beach, Calif. “It’s clear that today’s devices and user interfaces are woefully inadequate to realize the full potential of AI.” 

The new “Snapchat Specs” will be lightweight and AI-enhanced, Snap said. They will allow users to look at objects in the real world and leverage AI to access information, such as translating ingredients on a label from foreign languages. The glasses will also allow users to interact with the objects on the lens, Snap said, citing examples like playing video games with their eyeballs.

The company did not share photos of the Specs frames or provide information on pricing. As part of the Specs announcement, Snapchat shared that operating system partnerships with OpenAI and Google Gemini will extend into experiences for the glasses. 

If Snap follows through on the promise of 2026 launch, it would be the first Big Tech company to market with augmented reality glasses for mainstream consumers, claiming an early lead in the race to create the successor to the smartphone—a competition involving everyone from Meta, Google, and Apple, to ChatGPT maker OpenAI, which recently announced a partnership with former Apple design boss Jony Ive.   

A pioneer in the glasses form factor, Snap made waves with the release of its “Spectacles” in 2016. The funky looking glasses were equipped with a camera that allowed users to post photos and short video clips directly to their Snapchat feed. But in recent years, Snap’s Spectacles have been eclipsed by Meta, which partnered with EssilorLuxottica to release Ray-Ban smart glasses. Though Meta hasn’t shared financials around its Ray-Ban glasses, EssilorLuxottica noted that the companies have sold over 2 billion glasses since their 2023 debut. Luxottica plans to increase products of the co-branded glasses to 10 million units by 2026, suggesting that the companies are pleased with the results and potential of the glasses. 

That said, Meta’s glasses do not have AR capabilities; rather, the glasses have audio-based AI features as well as photo and video capability. Meta has said it will release its Orion AR glasses in 2027, with technology that will allow users to scan their Threads feeds with eye tracking hardware.  

Other tech giants have glasses in their sights, too. At its IO developer’s conference in May, Google announced that it would join the smart glasses market by partnering with Warby Parker. And Apple, whose $3,500 VisionPro headset has failed to catch on with consumers, is reported to release smart glasses next year that mimic the current version of Meta’s Ray Bans, while working on more advanced AR glasses that are still years away, according to Bloomberg.

The Specs announcement follows a turbulent financial period for Snapchat. After years of worrisome financials, Snapchat seems to have stabilized and increased free cash flow in the most recent quarter. The glasses are partially a revenue diversification effort as the company is propagated by ads to its social network.

Still, Snapchat did not share what the glasses will cost consumers. Meta’s Ray-Ban glasses, which do not have AR capabilities, cost between $239 and $303 so it’s reasonable to assume the Specs’ prices will be steeper due to the hardware requirements. 

The style and comfort of the glasses are also likely to be critical, with consumers having repeatedly demonstrated an aversion to bulky- or geeky-looking smart glasses and headsets. With its 2026 launch date, Snap has thrust itself back into the conversation, but success will rest on whether it can produce a product consumers actually want to wear.

This story was originally featured on Fortune.com



Source link

Tags: beatCEOEvanGlassesGooglelightweightmarketMetapromisesraceSmartSnapspecsSpiegelyear
ShareTweetShare
Previous Post

Trump’s tax bill backfire: Foreign companies could avoid U.S. investment over steep hikes

Next Post

How will AI affect accounting jobs?

Related Posts

edit post
Asian shares: Asian shares rise as Japan rallies, dollar gains

Asian shares: Asian shares rise as Japan rallies, dollar gains

by TheAdviserMagazine
September 21, 2025
0

Asian shares edged higher at the open, led by Japan, after the central bank eased concerns over plans to offload...

edit post
Trump calls Kirk ‘martyr’ as his wife forgives shooter

Trump calls Kirk ‘martyr’ as his wife forgives shooter

by TheAdviserMagazine
September 21, 2025
0

President Donald Trump proclaimed Charlie Kirk a “martyr for American freedom” in a memorial ceremony to commemorate the political activist...

edit post
5 Passive Income Streams for Retirees To Build Wealth

5 Passive Income Streams for Retirees To Build Wealth

by TheAdviserMagazine
September 21, 2025
0

Retirement can be expensive, and if you haven’t quite reached your long-term financial goals, it may be time to start...

edit post
Gen Z job crisis: Maybe there are just too many college graduates now

Gen Z job crisis: Maybe there are just too many college graduates now

by TheAdviserMagazine
September 21, 2025
0

Amid the debate over AI’s role in limiting job opportunities for Gen Z, there is also the fact that for...

edit post
One of the key business stories to watch in 2026

One of the key business stories to watch in 2026

by TheAdviserMagazine
September 21, 2025
0

A version of this post originally appeared on TKer.co With almost three quarters of 2025 in the rear-view mirror, market...

edit post
Republican senator blasts FCC chair’s comments on Kimmel — ‘Absolutely inappropriate’

Republican senator blasts FCC chair’s comments on Kimmel — ‘Absolutely inappropriate’

by TheAdviserMagazine
September 21, 2025
0

Sen. Rand Paul became the latest GOP name to push back against a top federal regulator’s remarks over comedian Jimmy...

Next Post
edit post
How will AI affect accounting jobs?

How will AI affect accounting jobs?

edit post
Morgan Stanley, Raymond James CEOs on the advantages of size

Morgan Stanley, Raymond James CEOs on the advantages of size

  • Trending
  • Comments
  • Latest
edit post
What Happens If a Spouse Dies Without a Will in North Carolina?

What Happens If a Spouse Dies Without a Will in North Carolina?

September 14, 2025
edit post
California May Reimplement Mask Mandates

California May Reimplement Mask Mandates

September 5, 2025
edit post
Who Needs a Trust Instead of a Will in North Carolina?

Who Needs a Trust Instead of a Will in North Carolina?

September 1, 2025
edit post
Does a Will Need to Be Notarized in North Carolina?

Does a Will Need to Be Notarized in North Carolina?

September 8, 2025
edit post
DACA recipients no longer eligible for Marketplace health insurance and subsidies

DACA recipients no longer eligible for Marketplace health insurance and subsidies

September 11, 2025
edit post
Big Dave’s Cheesesteaks CEO grew up in ‘survival mode’ selling newspapers and bean pies—now his chain sells a  cheesesteak every 58 seconds

Big Dave’s Cheesesteaks CEO grew up in ‘survival mode’ selling newspapers and bean pies—now his chain sells a $12 cheesesteak every 58 seconds

August 30, 2025
edit post
Natural Gas is America’s Secret Weapon in the AI Power Race

Natural Gas is America’s Secret Weapon in the AI Power Race

0
edit post
Are Private Equity Firms Really Driving Home Prices?

Are Private Equity Firms Really Driving Home Prices?

0
edit post
Coinbase Faces Customer Fury — Exec Promises To Do Better

Coinbase Faces Customer Fury — Exec Promises To Do Better

0
edit post
10 Grocery Strategies That Beat Shrinkflation

10 Grocery Strategies That Beat Shrinkflation

0
edit post
Asian shares: Asian shares rise as Japan rallies, dollar gains

Asian shares: Asian shares rise as Japan rallies, dollar gains

0
edit post
Fed forecasts only one rate cut in 2026, more conservative than expected

Fed forecasts only one rate cut in 2026, more conservative than expected

0
edit post
Asian shares: Asian shares rise as Japan rallies, dollar gains

Asian shares: Asian shares rise as Japan rallies, dollar gains

September 21, 2025
edit post
Trump calls Kirk ‘martyr’ as his wife forgives shooter

Trump calls Kirk ‘martyr’ as his wife forgives shooter

September 21, 2025
edit post
Coinbase Faces Customer Fury — Exec Promises To Do Better

Coinbase Faces Customer Fury — Exec Promises To Do Better

September 21, 2025
edit post
5 Passive Income Streams for Retirees To Build Wealth

5 Passive Income Streams for Retirees To Build Wealth

September 21, 2025
edit post
The Weekly Notable Startup Funding Report: 9/22/25 – AlleyWatch

The Weekly Notable Startup Funding Report: 9/22/25 – AlleyWatch

September 21, 2025
edit post
Gen Z job crisis: Maybe there are just too many college graduates now

Gen Z job crisis: Maybe there are just too many college graduates now

September 21, 2025
The Adviser Magazine

The first and only national digital and print magazine that connects individuals, families, and businesses to Fee-Only financial advisers, accountants, attorneys and college guidance counselors.

CATEGORIES

  • 401k Plans
  • Business
  • College
  • Cryptocurrency
  • Economy
  • Estate Plans
  • Financial Planning
  • Investing
  • IRS & Taxes
  • Legal
  • Market Analysis
  • Markets
  • Medicare
  • Money
  • Personal Finance
  • Social Security
  • Startups
  • Stock Market
  • Trading

LATEST UPDATES

  • Asian shares: Asian shares rise as Japan rallies, dollar gains
  • Trump calls Kirk ‘martyr’ as his wife forgives shooter
  • Coinbase Faces Customer Fury — Exec Promises To Do Better
  • Our Great Privacy Policy
  • Terms of Use, Legal Notices & Disclosures
  • Contact us
  • About Us

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Financial Planning
    • Financial Planning
    • Personal Finance
  • Market Research
    • Business
    • Investing
    • Money
    • Economy
    • Markets
    • Stocks
    • Trading
  • 401k Plans
  • College
  • IRS & Taxes
  • Estate Plans
  • Social Security
  • Medicare
  • Legal

© Copyright 2024 All Rights Reserved
See articles for original source and related links to external sites.