WhatsApp is increasingly important in online commerce in Latin America, becoming an essential platform for businesses during the global health crisis. The app’s features, such as instant messaging, voice and video calls, and the ability to share documents, have proven invaluable. Moreover, WhatsApp’s ongoing innovation, including introducing features like ‘catalogs’ and ‘shops’ for business accounts, has made it highly appealing to small and medium-sized enterprises.
Despite its undeniable benefits, WhatsApp also presents specific challenges regarding digital security and privacy. Regardless, WhatsApp’s potential as a tool for online commerce remains largely untapped. One innovative company making the most of WhatsApp’s capabilities is Mercately, which provides the backend software to help brands sell better through WhatsApp. Mercately systems help WhatsApp enhance communication between brands and consumers.
Known for its custom B2B software, Mercately uses AI to manage stock, handle transactions, and even create purchase orders within the WhatsApp setting.
Expanding WhatsApp’s role in Latin American e-commerce
This effective solution integrates with existing platforms like Stripe and HubSpot, allowing businesses to manage inventory, monitor purchases, and conduct transactions seamlessly. The software’s use of AI also gives real-time stock shortage notifications, avoiding possible sale losses. The software’s unique feature allows purchase order creation in the familiar WhatsApp environment, elevating user convenience.
Mercately was founded in 2021 by CEO Henry Remache after learning that a client from Ecuador generated 90% of its revenue using WhatsApp. Today, Mercately boasts an annual revenue of over $1.5 million, serves over 1000 businesses and operates in 20 countries. The company is seeking a whopping $2.6 million in seed funding, enabling it to hire more AI engineers and expand its business, particularly in Brazil and the U.S.
The company’s success has underlined the ongoing challenges of e-commerce in Latin America and highlighted WhatsApp’s substantial role in the region. As a crucial business instrument, WhatsApp influences how businesses operate and interact with consumers in the ever-evolving digital world.
The post WhatsApp bolsters Latin American online commerce with Mercately appeared first on KillerStartups.
