Amsterdam-based Mews, a company specialised in hospitality technology, on Thursday, announced that it has acquired Gothenburg,-based Atomize, the Revenue Management Software (RMS) provider.
“We couldn’t be more excited about being part of the Mews family,” says Alexander Edström, CEO of Atomize.
“With Atomise now part of Mews, it marks an exciting new chapter for the entire hospitality industry as we unite our advanced revenue management technology with Mews’ comprehensive platform. This creates long-term possibilities to innovate further, deeper, and faster, setting new standards for operational intelligence and revenue optimisation. Together, we are creating a foundation for the next generation of hoteliers to thrive, not just today, but in a rapidly evolving industry that demands forward-thinking, scalable solutions,” adds Edstrom.
Atomize: Revenue Management platform
Founded in 2016 by Leif Jägerbrand, Atomize turns complicated market data into useful insights, offering real-time pricing and forecasts for up to two years ahead, while reducing the need for manual work.
Atomize is used in over 50 countries, on 5 continents, by hotels ranging in size from 50 to 1250 rooms.
Its main features include:
Real-time dynamic pricing
Granular room-level pricing
Multi-property and group pricing capabilities
Automation and human-control
The Atomize solution demonstrates that a sophisticated RMS solution does not have to be complex and expensive to manage. Atomize’s vision is to become the world leader in the pricing of perishable goods and services. Atomize is a Swedish company, with its headquarters in Gothenburg, and operates globally.
Leif Jägerbrand, Founder and Chairman of the Board at Atomize, adds, “Becoming part of the Mews family marks an exciting new chapter for Atomize and the hospitality industry at large. With Mews’ global reach and commitment to innovation, we see tremendous potential to bring hoteliers a more comprehensive approach to managing revenue and operations. By aligning our strengths, we’re better positioned to support hoteliers in delivering exceptional guest experiences while boosting profitability. We believe the future of hotel technology lies in smart, unified solutions, and this partnership brings us one step closer to realising that vision.”
Mews: Streamlining hotel operations
Based out of Amsterdam, Mews has developed Mews Hospitality Cloud to streamline operations for modern hoteliers, transform the guest experience, and create more profitable businesses.
The company’s clients include BWH Hotels, Strawberry, The Social Hub and Airelles Collection.
The company has raised $335M from investors including Goldman Sachs Alternatives, Kinnevik, and Notion to transform hospitality.
Richard Valtr, Founder of Mews, says, “In an industry where bookings can happen at any time, making informed decisions in real-time is crucial. Traditional revenue management systems often result in hoteliers resorting to blanket price changes. This is why we are so excited to bring Atomize onboard to equip our customers with predictive insights and market data, empowering them to maximize revenue.”
